Most of the value-added in manufacturing or product compames 1s
created by knowledge-based service activities such as research and
development, marketing research, product design, customer service,
advertising, or distribution. Winning firms are organizations that most
successfully master the business issues critical to their performance,
and develop the most precise understanding of definitions of value and
creation of value. Competitive advantage has a lot to do with leveraging
the knowledge assets of the firm, while at the same time determining how
competitors are likely to leverage theirs.
Accepting the importance of competitive intelligence, major multinational
corporations, such as ExxonMobil, Procter & Gamble, and Johnson and
Johnson, have created formal CI units. Importantly, organizations
execute competitive intelligence activities not only as a safeguard to
protect against market threats and changes, but also as a method for
finding new opportunities and trends. Competitive intelligence is the core
of competitive strategy in that great organizations with great products,
wise managers, and other successful strengths, go out of business.
Economies of scale, the foundation on which big companies have based
their dominance in the Industrial Era, is no longer an advantage.
Changes in information technology, in the financial system, in just-intime production techniques, and in the rise of companies offering
distribution and support systems which previously only the largest
companies could afford removing the advantages of being big
Research, A. & MUNGUTI, S (2021). The Effect Of Competitive Intelligence On Consumer Goods In Manufacturing Firms, A Case Study Of Bidco Refinery (K) Ltd. Afribary. Retrieved from https://afribary.com/works/the-effect-of-competitive-intelligence-on-consumer-goods-in-manufacturing-firms-a-case-study-of-bidco-refinery-k-ltd
Research, AfroAsia, and SHADRACK MUNGUTI "The Effect Of Competitive Intelligence On Consumer Goods In Manufacturing Firms, A Case Study Of Bidco Refinery (K) Ltd" Afribary. Afribary, 12 Jun. 2021, https://afribary.com/works/the-effect-of-competitive-intelligence-on-consumer-goods-in-manufacturing-firms-a-case-study-of-bidco-refinery-k-ltd. Accessed 28 Jul. 2021.
Research, AfroAsia, and SHADRACK MUNGUTI . "The Effect Of Competitive Intelligence On Consumer Goods In Manufacturing Firms, A Case Study Of Bidco Refinery (K) Ltd". Afribary, Afribary, 12 Jun. 2021. Web. 28 Jul. 2021. < https://afribary.com/works/the-effect-of-competitive-intelligence-on-consumer-goods-in-manufacturing-firms-a-case-study-of-bidco-refinery-k-ltd >.
Research, AfroAsia and MUNGUTI, SHADRACK . "The Effect Of Competitive Intelligence On Consumer Goods In Manufacturing Firms, A Case Study Of Bidco Refinery (K) Ltd" Afribary (2021). Accessed July 28, 2021. https://afribary.com/works/the-effect-of-competitive-intelligence-on-consumer-goods-in-manufacturing-firms-a-case-study-of-bidco-refinery-k-ltd