ABSTRACT
This report is a result of research can-ied to find out the effects of culture on FDI. This
topic was guided by objectives which were; to examine the different cultural elements, to
examine factors affecting the performance of FDI and to examine relationship between
culture and FDI.
To achieve the objective of the study, the researcher mainly read and analyzes the
existing literature to gather necessmy information which was further reviewed to ensure
accuracy and consistence of study variables.
The significance of the study was found out to be of great importance to business people,
investors and future researchers.
Cultural elements which include; language, aesthetic, religion, taboos, material culture
and education affect the smooth performance ofFDI as discovered in the research study,
though there were also other factors which include political, liberalization and regulatory
framework also affects the performance of foreign investment.
The recommendations suggested that cultural adaptability is ve1y important for the
success of any firm entering foreign market.
JAMES, N (2021). The Effect Of Culture On Foreign Direct Investment Case Study: Unilever Company Kenya. Afribary. Retrieved from https://afribary.com/works/the-effect-of-culture-on-foreign-direct-investment-case-study-unilever-company-kenya
JAMES, NG'ETICH "The Effect Of Culture On Foreign Direct Investment Case Study: Unilever Company Kenya" Afribary. Afribary, 11 Jun. 2021, https://afribary.com/works/the-effect-of-culture-on-foreign-direct-investment-case-study-unilever-company-kenya. Accessed 27 Nov. 2024.
JAMES, NG'ETICH . "The Effect Of Culture On Foreign Direct Investment Case Study: Unilever Company Kenya". Afribary, Afribary, 11 Jun. 2021. Web. 27 Nov. 2024. < https://afribary.com/works/the-effect-of-culture-on-foreign-direct-investment-case-study-unilever-company-kenya >.
JAMES, NG'ETICH . "The Effect Of Culture On Foreign Direct Investment Case Study: Unilever Company Kenya" Afribary (2021). Accessed November 27, 2024. https://afribary.com/works/the-effect-of-culture-on-foreign-direct-investment-case-study-unilever-company-kenya