ABSTRACT.
There is a debate on what is the effect of customization on customer satisfaction. In this case, the
effect of customization on customer satisfaction in safaricom Kenya is assessed. The study also
tries to establish the effect of supplementary service to building customer satisfaction in
Safaricom Kenya Limited. The effect of service providers to building customer satisfaction in
Safaricom Kenya Limited is also determined. Data was collected using both qualitative and
quantitative methods. Safaricom Kenya middle managers, Safaricom Kenya employees
especially those who work in the service outlet and Safaricom Kenya customers were also
involved. Nairobi city one of the rapidly growing areas of Kenya with almost the biggest
population size was also considered.
Result showed customers of safaricom Kenya limited enjoyed most of safaricom services such
as; free flash back sms (please call me), M-pesa (mobile money), different tariffs at different
costs, from the company. Safaricom Kenya ltd has been using improved technology that aided
them to deliver their services effectively and efficiently.
The study recommends that, Safaricom Kenya Limited should ensure that they maintain friendly
environment with its customers in order to maintain and attract more customers.
MWANYARA., M (2021). The Effect Of Customization On Customer Satisfaction In Safaricom Kenya.. Afribary. Retrieved from https://afribary.com/works/the-effect-of-customization-on-customer-satisfaction-in-safaricom-kenya
MWANYARA., MWAENI "The Effect Of Customization On Customer Satisfaction In Safaricom Kenya." Afribary. Afribary, 12 Jun. 2021, https://afribary.com/works/the-effect-of-customization-on-customer-satisfaction-in-safaricom-kenya. Accessed 27 Nov. 2024.
MWANYARA., MWAENI . "The Effect Of Customization On Customer Satisfaction In Safaricom Kenya.". Afribary, Afribary, 12 Jun. 2021. Web. 27 Nov. 2024. < https://afribary.com/works/the-effect-of-customization-on-customer-satisfaction-in-safaricom-kenya >.
MWANYARA., MWAENI . "The Effect Of Customization On Customer Satisfaction In Safaricom Kenya." Afribary (2021). Accessed November 27, 2024. https://afribary.com/works/the-effect-of-customization-on-customer-satisfaction-in-safaricom-kenya