The Effect Of Packaging On Consumer Behaviour: A Case Study Of Eden Tea- A Brand Of Karirana Tea Company, Kenya

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ABSTRACT

The aim of the research was aimed at investigating the effect of packaging on consumer

behavior. The types of research used are qualitative and quantitative techniques. The aim of the

research is to; research how packaging has improved on consumer purchases.

The management through the research has been able to know how the customers are educated

about keeping their environment clean and about their safety and health. The management has

also seen how lifestyle would really affect consumer purchase like the working class women,

single parents, and of course increase in single working class as their consumption pattern differ.

Also what type packaging is the most attractive to the consumers and waste prevention can be

achieved through using recyclable materials and decomposing materials.

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APA

SSA, R (2021). The Effect Of Packaging On Consumer Behaviour: A Case Study Of Eden Tea- A Brand Of Karirana Tea Company, Kenya. Afribary.com: Retrieved June 19, 2021, from https://afribary.com/works/the-effect-of-packaging-on-consumer-behaviour-a-case-study-of-eden-tea-a-brand-of-karirana-tea-company-kenya

MLA 8th

Research, SSA. "The Effect Of Packaging On Consumer Behaviour: A Case Study Of Eden Tea- A Brand Of Karirana Tea Company, Kenya" Afribary.com. Afribary.com, 04 Jun. 2021, https://afribary.com/works/the-effect-of-packaging-on-consumer-behaviour-a-case-study-of-eden-tea-a-brand-of-karirana-tea-company-kenya . Accessed 19 Jun. 2021.

MLA7

Research, SSA. "The Effect Of Packaging On Consumer Behaviour: A Case Study Of Eden Tea- A Brand Of Karirana Tea Company, Kenya". Afribary.com, Afribary.com, 04 Jun. 2021. Web. 19 Jun. 2021. < https://afribary.com/works/the-effect-of-packaging-on-consumer-behaviour-a-case-study-of-eden-tea-a-brand-of-karirana-tea-company-kenya >.

Chicago

Research, SSA. "The Effect Of Packaging On Consumer Behaviour: A Case Study Of Eden Tea- A Brand Of Karirana Tea Company, Kenya" Afribary.com (2021). Accessed June 19, 2021. https://afribary.com/works/the-effect-of-packaging-on-consumer-behaviour-a-case-study-of-eden-tea-a-brand-of-karirana-tea-company-kenya