ABSTRACT
The aim of the research was aimed at investigating the effect of packaging on consumer
behavior. The types of research used are qualitative and quantitative techniques. The aim of the
research is to; research how packaging has improved on consumer purchases.
The management through the research has been able to know how the customers are educated
about keeping their environment clean and about their safety and health. The management has
also seen how lifestyle would really affect consumer purchase like the working class women,
single parents, and of course increase in single working class as their consumption pattern differ.
Also what type packaging is the most attractive to the consumers and waste prevention can be
achieved through using recyclable materials and decomposing materials.
KINYANJUI, N (2021). The Effect Of Packaging On Consumer Behaviour: A Case Study Of Eden Tea- A Brand Of Karirana Tea Company, Kenya. Afribary. Retrieved from https://afribary.com/works/the-effect-of-packaging-on-consumer-behaviour-a-case-study-of-eden-tea-a-brand-of-karirana-tea-company-kenya
KINYANJUI, NG'ETHE "The Effect Of Packaging On Consumer Behaviour: A Case Study Of Eden Tea- A Brand Of Karirana Tea Company, Kenya" Afribary. Afribary, 04 Jun. 2021, https://afribary.com/works/the-effect-of-packaging-on-consumer-behaviour-a-case-study-of-eden-tea-a-brand-of-karirana-tea-company-kenya. Accessed 22 Dec. 2024.
KINYANJUI, NG'ETHE . "The Effect Of Packaging On Consumer Behaviour: A Case Study Of Eden Tea- A Brand Of Karirana Tea Company, Kenya". Afribary, Afribary, 04 Jun. 2021. Web. 22 Dec. 2024. < https://afribary.com/works/the-effect-of-packaging-on-consumer-behaviour-a-case-study-of-eden-tea-a-brand-of-karirana-tea-company-kenya >.
KINYANJUI, NG'ETHE . "The Effect Of Packaging On Consumer Behaviour: A Case Study Of Eden Tea- A Brand Of Karirana Tea Company, Kenya" Afribary (2021). Accessed December 22, 2024. https://afribary.com/works/the-effect-of-packaging-on-consumer-behaviour-a-case-study-of-eden-tea-a-brand-of-karirana-tea-company-kenya