The Effect of Product Innovation On New Product Adoption a Case Study of Britannia Industries

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TABLE OF CONTENTS

DECLARATION ...................................................................................................................... i

APPROVAL ............................................................................................................................ .ii

DEDICATION ....................................................................................................................... iii

ACKNOWLEDGEMENT ...................................................................................................... iv

LIST 0 F TABLES LIST OF FIGURES ................................................................................... v

LIST OF FIGURES ................................................................................................................. vi

TABLE 0 F CONTENTS ....................................................................................................... vii

ABSTRACT ............................................................................................................................ xi

CHAPTER ONE ..................................................................................................................... I

1.0 Introduction ........................................................................................................................ I

I. I Background ....................................................................................................................... I

1.2 Problem Statcmcnt ............................................................................................................. 3

1.3 Purpose of the study ........................................................................................................... 3

1.5 Speci tic objectives ............................................................................................................. 3

1.5 Research Questions ............................................................................................................ 3

1.6 Scope of the study ............................................................................................................. .4

1.6.1 Content scope .................................................................................................................. 4

1.6.2 Geographical Scope ........................................................................................................ 4

1.6.3 Time scope ...................................................................................................................... 4

1.7 Significances of the study .................................................................................................. 4

1.8 Conceptual frame work ...................................................................................................... 5

VII

CHAPTER TWO ................................................................................................................... 6

REVIEW OF RELATED LITERATURE ........................................................................... 6

2.0 Introduction ........................................................................................................................ 6

2.1 The Various Product Innovation Strategies ....................................................................... 6

Technology and Product Development .................................................................................... 6

Meeting Customer Requests .................................................................................................... 6

The Process Pays Off ............................................................................................................... 7

2.2 New product adoption ........................................................................................................ 8

2.3 Relationship between product innovation on new product adoption ................................. 9

CHAPTER THREE ............................................................................................................. 14

METHODOLOGY ............................................................................................................... l4

3.0 Introduction ...................................................................................................................... I 4

3.1 Research Design ............................................................................................................... 14

3.2 Study Population .............................................................................................................. 14

3.3 Sampling Design, procedure and size .............................................................................. 14

3.3.1 Sampling Design ........................................................................................................... 14

3.3.2 Sampling Procedure ...................................................................................................... 14

3.3.3 San1pling size ................................................................................................................ 15

3.4 Data collection Sources .................................................................................................... l5

3 .4.1 Primary data .................................................................................................................. 15

3.4.2 Secondary data .............................................................................................................. 15

3.5 Data collection Methods .................................................................................................. 15

3.5 .I Questionnaire ................................................................................................................ 16

3.5 .2 Observation ................................................................................................................... 16

3.6 Data Processing and Analysis .......................................................................................... 16

viii

3.6.1 Data processing ............................................................................................................. 16

3.6.2 Data Editing ............................................................................ a •••••••••••••••••••••••••••••••••••• 16

3.6.4 Data Tabulation ........................................................................................................... 16

3.6.5 Data analysis ................................................................................................................. 16

3.7 Limitations of the study ................................................................................................... 17

CHAPTER FOUR ................................................................................................................ 18

DATA ANAYSIS, INTERPRETATION AND DISCUSSION OF FINDINGS ............. 18

4.1 Introduction ..................................................................................................................... 18

4.1 Demographic characteristics of the respondents .............................................................. 18

4.1.1 Sex of the respondents .................................................................................................. 18

4.1.2 Marital status of the respondents ................................................................................... 18

4.1.3 Age structure of the respondents ................................................................................... 19

4.1 Presentation a(,d Interpretation of M

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APA

Frontiers, E. & AHMED, R (2022). The Effect of Product Innovation On New Product Adoption a Case Study of Britannia Industries. Afribary. Retrieved from https://afribary.com/works/the-effect-of-product-innovation-on-new-product-adoption-a-case-study-of-britannia-industries-2

MLA 8th

Frontiers, Edu, and RAMADHAN AHMED "The Effect of Product Innovation On New Product Adoption a Case Study of Britannia Industries" Afribary. Afribary, 18 Aug. 2022, https://afribary.com/works/the-effect-of-product-innovation-on-new-product-adoption-a-case-study-of-britannia-industries-2. Accessed 02 Oct. 2022.

MLA7

Frontiers, Edu, and RAMADHAN AHMED . "The Effect of Product Innovation On New Product Adoption a Case Study of Britannia Industries". Afribary, Afribary, 18 Aug. 2022. Web. 02 Oct. 2022. < https://afribary.com/works/the-effect-of-product-innovation-on-new-product-adoption-a-case-study-of-britannia-industries-2 >.

Chicago

Frontiers, Edu and AHMED, RAMADHAN . "The Effect of Product Innovation On New Product Adoption a Case Study of Britannia Industries" Afribary (2022). Accessed October 02, 2022. https://afribary.com/works/the-effect-of-product-innovation-on-new-product-adoption-a-case-study-of-britannia-industries-2