The Effect Of Thin Media And Personality Dimensions On Self-Esteem And Body Image Dissatisfaction

ABSTRACT The study aimed at investigating the influence of thin media and personality dimensions on body image dissatisfaction and self-esteem. Two-hundred undergraduate students from University of Ghana were conveniently sampled for this study. These participants filled Multidimensional Body Self-Relations Questionnaire, Rosenberg Self-esteem Scale, Media Influence Questionnaire and The Big Five Inventory (BFI). Results of the study indicated that there was a significant negative relationship between thin media and body image dissatisfaction. It was further noted that extraversion and openness significantly predicted selfesteem whereas agreeableness did not significantly predict self-esteem. There was a significant negative relationship between conscientiousness and self-esteem. Openness did not mediate the relationship between thin media and body image dissatisfaction. It was recommended that educational goals should not only include teaching of the school’s curriculum but also to help young adults cope with their social, physical and psychological problems. More so, psychologists should use creative techniques and therapies such as Cognitive Behavioral Therapy to inculcate in young adults some positive body image so that they can contribute effectively and positively to the society and to also become content with who they are and not only what the society wants them to be.