ABSRACT
Personnel selling is face contact with the potential customer. Personnel selling is moving from the place of production to the place of distribution to shown or demonstrate the production or cajowque of the product to the potential or existing customers. Other strategies of personnel selling will be pin pointed in the project.
TABLE OF CONTENTS
Title Pages i
Certification ii
Dedication iii
Acknowledgment iv
Abstract vi
Table of Content vii
CHAPTER ONE
BACKGROUND OF THE STUDY
1.1 Introduction 1
1.2 Statement of Research Problem 3
1.3 Aim and Objective of Study 5
1.4 Significance of the Study 6
1.5 Scope of the Study 7
1.6 Limitations of the Study 9
CHAPTER TWO
LITERATURE REVIEW
2.1 Nature and Importance of Personal Selling 11
2.2 Personnel Selling and Marketing 17
2.3 Marketing of Petroleum Product 28
2.4 Personal Selling and Petroleum Product 24
2.5 Management of the Sales Force 36
2.6 Evaluation of Salesman’s performance 47
2.7 The Effectiveness of Personal Selling in marketing of Petroleum Product in Nigeria 55
2.8 Formulation of Hypothesis 57
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 Data Source 58
3.2 Research Population and Sample Population 59
3.3 Research Design 63
3.4 Data Collection Instruments 66
3.5 Method of Data Presentation and
Administration 66
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
4.0 Brief History of Total Nigeria Plc 69
4.1 The Management of Total Nigeria Plc at the Branch Level 74
4.3 Presentation of Data 76
4.4 Analysis of Data 77
4.5 Test of Hypothesis 87
4.6 Result of Findings
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Summary 98
5.2 Conclusion 101
5.3 Recommendations 103
REFERENCES 106
QUESTIONNAIRE 107
Consults, E. (2021). The Effectiveness of Personal Selling in Marketing of Petroleum Products in Nigeria: A Case Study of Total Nigeria Plc. Afribary. Retrieved from https://afribary.com/works/the-effectiveness-of-personal-selling-in-marketing-of-petroleum-products-in-nigeria-a-case-study-of-total-nigeria-plc
Consults, Education "The Effectiveness of Personal Selling in Marketing of Petroleum Products in Nigeria: A Case Study of Total Nigeria Plc" Afribary. Afribary, 22 Dec. 2021, https://afribary.com/works/the-effectiveness-of-personal-selling-in-marketing-of-petroleum-products-in-nigeria-a-case-study-of-total-nigeria-plc. Accessed 03 Jul. 2022.
Consults, Education . "The Effectiveness of Personal Selling in Marketing of Petroleum Products in Nigeria: A Case Study of Total Nigeria Plc". Afribary, Afribary, 22 Dec. 2021. Web. 03 Jul. 2022. < https://afribary.com/works/the-effectiveness-of-personal-selling-in-marketing-of-petroleum-products-in-nigeria-a-case-study-of-total-nigeria-plc >.
Consults, Education . "The Effectiveness of Personal Selling in Marketing of Petroleum Products in Nigeria: A Case Study of Total Nigeria Plc" Afribary (2021). Accessed July 03, 2022. https://afribary.com/works/the-effectiveness-of-personal-selling-in-marketing-of-petroleum-products-in-nigeria-a-case-study-of-total-nigeria-plc