The Effects Of Advertising On Sales Performance In An Organization A Case Of Mukwano Industries Limited Kampala Uganda

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ABSTRACT

The study was intended to examme the relationship between advertising and sales

performance. Some companies put in efforts to advertise but in the end register low sales.

This was based on secondary data from textbooks, journals, and internet and primary data

from different respondents

The objectives of the study were to identify the various advertising Medias, to identify

methods used in deciding the advertising budget, other promotional mix elements and

relationship between advertising and sales.

The findings of the study revealed that advertising is important as much as it informs, persuades and reminds people to buy products. By this, it boosts the company sales reputation and profitability.

The researcher recommended the proper advertising should be carried out using proper advertising tools that would deficit the required information for optimal sales volumes.

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APA

SSA, R (2021). The Effects Of Advertising On Sales Performance In An Organization A Case Of Mukwano Industries Limited Kampala Uganda. Afribary.com: Retrieved June 23, 2021, from https://afribary.com/works/the-effects-of-advertising-on-sales-performance-in-an-organization-a-case-of-mukwano-industries-limited-kampala-uganda

MLA 8th

Research, SSA. "The Effects Of Advertising On Sales Performance In An Organization A Case Of Mukwano Industries Limited Kampala Uganda" Afribary.com. Afribary.com, 10 Jun. 2021, https://afribary.com/works/the-effects-of-advertising-on-sales-performance-in-an-organization-a-case-of-mukwano-industries-limited-kampala-uganda . Accessed 23 Jun. 2021.

MLA7

Research, SSA. "The Effects Of Advertising On Sales Performance In An Organization A Case Of Mukwano Industries Limited Kampala Uganda". Afribary.com, Afribary.com, 10 Jun. 2021. Web. 23 Jun. 2021. < https://afribary.com/works/the-effects-of-advertising-on-sales-performance-in-an-organization-a-case-of-mukwano-industries-limited-kampala-uganda >.

Chicago

Research, SSA. "The Effects Of Advertising On Sales Performance In An Organization A Case Of Mukwano Industries Limited Kampala Uganda" Afribary.com (2021). Accessed June 23, 2021. https://afribary.com/works/the-effects-of-advertising-on-sales-performance-in-an-organization-a-case-of-mukwano-industries-limited-kampala-uganda