The Effects Of Foreign Media On The Opinions Of Nigerian Youth About Their

Abstract

From the beginning, communication has been an integral part of the human society. It has taken many forms from the ancient cave painting to mobile internet of the 21st century, facilitating contacts between different cultures through travel and trade as well as war and colonialism. Such interactions have resulted in transporting and implanting ideas, religious beliefs, languages, economic and political systems from one part of the world to another by a variety of means that have evolved over millennia: oral and written language, sound and images (Schramm, 1988). As the society developed from the traditional through modern to the post-modern eras, communication developed to cater for human needs at individual, group and societal levels. The advent and popularity of mass communication have broken communication borers between societies and countries with the mass media transforming the human society and their effects felt across the world. Thus, media interest has grown beyond the conventional practice to international standard resulting in media globalization.