THE IMPACT OF ADVERTISING ON THE MARKETING OF GLOBAL SYSTEM FOR MOBILE (GSM) COMMUNICATION IN ENUGU STATE: (A STUDY OF MTN NIGERIAN COMMUNICATION LIMITED)

Subscribe to access this work and thousands more
ABSTRACT
 This study is to identify the impact of Advertising  on the marketing Global system for mobile (G.S.M) Communication  in Enugu a case study of MTN Nigeria Communication Limited.

The main purpose of this research among others is to know the important and benefit of advertising to the general public such as those in the top position both federal, state and local government level.  Also to the business class they can now  obtain and give information to one another  any time they want  it.

The  successful implementation of the advertising will help to bridge the gap between the rich and  the poor in terms of NITEL being the  only source of telephone communication in Nigerian.  It also intends to check the influences of advertising on purchasing habit of subscribers.  To  find out methods of budget allocation to advertising by MTN Nigeria Communication Limited.  The effect  of such  influence, if any  on sales in MTN Nigeria Communication Limited.

The major and promotion types adopted by MTN Advert enable companies to tell widespread  but selected audience about their products or service in the word of their  own choosing when and where they believe their subscribers are most likely to see them.

The simple act of  advertising make an important statement about a company, that it has a product of services of which is provided that meets a particular need which it backs publicity with its name and reputation and that would be of vale  to the subscriber and is prepared to compete for it.
 
TABLE OF CONTENT
TITLE PAGEII
APPROVAL PAGEIII
DEDICATIONIV
ACKNOWLEDGEMENTV
ABSTRACTVII
TABLE OF CONTENTIX

CHAPTER ONE: INTRODUCTION1
1.1HISTORICAL BACKGROUND OF THE STUDY1
1.2STATEMENT OF THE RESEARCH PROBLEMS8
1.3OBJECTIVES OF THE STUDY8
1.4SIGNIFICANCE OF THE  STUDY9
1.5RESEARCH QUESTION10
1.6RESEARCH HYPOTHESIS10
1.7CONCEPTUAL AND
 OPERATIONAL DEFINITION11
1.8 LIMITATION OF THE STUDY12

CHAPTER TWO LITERATURE REVIEW
2.1SOURCES OF LITERATURE14
2.2REVIEW  OF LITERATURE14
2.3SUMMARY OF LITERATURE REVIEW25

CHAPTER THREE- METHODOLOGY
3.1RESEARCH METHOD27
3.2RESEARCH DESIGN27
3.3RESEARCH SAMPLE28
3.4MEASURING INSTRUMENT28
3.5DATA COLLECTION29
3.6DATA ANALYSIS30
3.7EXPECTED RESULT30

CHAPTER FOUR- DATA ANALYSIS AND RESULT
4.1DATA PRESENTATION AND ANALYSIS32
4.2USING CH-SQUARE TO TEST THE HYPOTHESIS40

CHAPTER FIVE
5.1SUMMARY OF  FINDINGS52
5.2CONCLUSION56
5.3RECOMMENDATION54
BIBLIOGRAPHY58
QUESTIONNAIRE60

Subscribe to access this work and thousands more
Save
Overall Rating

0

5 Star
(0)
4 Star
(0)
3 Star
(0)
2 Star
(0)
1 Star
(0)
APA

Ugwu, A. (2018). THE IMPACT OF ADVERTISING ON THE MARKETING OF GLOBAL SYSTEM FOR MOBILE (GSM) COMMUNICATION IN ENUGU STATE: (A STUDY OF MTN NIGERIAN COMMUNICATION LIMITED). Afribary. Retrieved from https://afribary.com/works/the-impact-of-advertising-on-the-marketing-of-global-system-for-mobile-gsm-communication-in-enugu-state-a-study-of-mtn-nigerian-communication-limited-5547

MLA 8th

Ugwu, Anderson "THE IMPACT OF ADVERTISING ON THE MARKETING OF GLOBAL SYSTEM FOR MOBILE (GSM) COMMUNICATION IN ENUGU STATE: (A STUDY OF MTN NIGERIAN COMMUNICATION LIMITED)" Afribary. Afribary, 29 Jan. 2018, https://afribary.com/works/the-impact-of-advertising-on-the-marketing-of-global-system-for-mobile-gsm-communication-in-enugu-state-a-study-of-mtn-nigerian-communication-limited-5547. Accessed 27 Nov. 2022.

MLA7

Ugwu, Anderson . "THE IMPACT OF ADVERTISING ON THE MARKETING OF GLOBAL SYSTEM FOR MOBILE (GSM) COMMUNICATION IN ENUGU STATE: (A STUDY OF MTN NIGERIAN COMMUNICATION LIMITED)". Afribary, Afribary, 29 Jan. 2018. Web. 27 Nov. 2022. < https://afribary.com/works/the-impact-of-advertising-on-the-marketing-of-global-system-for-mobile-gsm-communication-in-enugu-state-a-study-of-mtn-nigerian-communication-limited-5547 >.

Chicago

Ugwu, Anderson . "THE IMPACT OF ADVERTISING ON THE MARKETING OF GLOBAL SYSTEM FOR MOBILE (GSM) COMMUNICATION IN ENUGU STATE: (A STUDY OF MTN NIGERIAN COMMUNICATION LIMITED)" Afribary (2018). Accessed November 27, 2022. https://afribary.com/works/the-impact-of-advertising-on-the-marketing-of-global-system-for-mobile-gsm-communication-in-enugu-state-a-study-of-mtn-nigerian-communication-limited-5547