The Impact Of Brand Image On Consumer Choice A Case Study Of Unilever Uganda

Almost every business has a trading name, from the smallest market trader to the largest multinational corporation which is used to distinguish the company's themselves and their products.

Brand is a distinctive symbol or name created with the intention to identify and recognize the goods or services of one seller or a particular group of sellers. Another purpose is to differentiate such goods or services from its competitors. As such a brand signals to its customers the specific source of product and attempts to protect both the producer and customer from competitors who ultimately endeavour to provide products that seems to be identical. (Kotler, P and Armstrong, 1996).

Subscribe to access this work and thousands more

Report

Subscribe & Access

Overall Rating

0

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

APA

DENNIS, M (2021). The Impact Of Brand Image On Consumer Choice A Case Study Of Unilever Uganda. Afribary. Retrieved from https://afribary.com/works/the-impact-of-brand-image-on-consumer-choice-a-case-study-of-unilever-uganda

MLA 8th

DENNIS, MUBICHI "The Impact Of Brand Image On Consumer Choice A Case Study Of Unilever Uganda" Afribary. Afribary, 10 Jun. 2021, https://afribary.com/works/the-impact-of-brand-image-on-consumer-choice-a-case-study-of-unilever-uganda. Accessed 23 Apr. 2024.

MLA7

DENNIS, MUBICHI . "The Impact Of Brand Image On Consumer Choice A Case Study Of Unilever Uganda". Afribary, Afribary, 10 Jun. 2021. Web. 23 Apr. 2024. < https://afribary.com/works/the-impact-of-brand-image-on-consumer-choice-a-case-study-of-unilever-uganda >.

Chicago

DENNIS, MUBICHI . "The Impact Of Brand Image On Consumer Choice A Case Study Of Unilever Uganda" Afribary (2021). Accessed April 23, 2024. https://afribary.com/works/the-impact-of-brand-image-on-consumer-choice-a-case-study-of-unilever-uganda

The Impact Of Brand Image On Consumer Choice A Case Study Of Unilever Uganda

0

Document Details

Related Works