The Impact Of Counterfeiting On Consumers Buying Behavior ' Case Study: Nabuti Village-Mukono District

TABLE OF CONTENTS

DECLARATION ................................................................................................ i

APPROVAL ...................................................................................................... ii

DEDICATION ................................................................................................. iv

ACKNOWLEDEGMENT ..................................................................................... v

CAHPTER I

1.0 INTRODUCTION ................................................................................. 1

1.1 Background .................................................................................... 1

1.1.2 Background in Uganda .................................................................... 2

1.2 Problem Statement ............................................................................ 2

1.3 Pw;pose of this Study ......................................................................... 3

1.3.1 Specific Objectives .......................................................................... 3

1.4 Research Questions .......................................................................... .4

1.5 Scope of the Study ........................................................................... .4

1.5.1 Geographical ................................................................................. .4

1.5.2 Content Scope ................................................................................ 4

1.6 Significance of the Study ................................................................... .4

1.7 Conceptual framework........................................................................ . .. 6

CHAPTER TWO

2.0 LITERATURE REVIEW .......................................................................... 9

2.1 Introduction: ................................................................................................ 9

2.2 The impact of product counterfeiting .................................................. 11

2.2.1 To consumers ........................................................................................... 12

2.2.2 To retailers ............................................................................................... 12

2.2.3 To manufacturers ........................................................................... 13

2.3 Tough Laws against Counterfeiting ..................................................... 13

2.4 Action against Counterfeit Products in Uganda .................................... 14

CHAPTER THREE

3.0 METHODOLOGY ................................................................................... 16

3.1 Introduction .................................................................................. 16

3.2 Research design ............................................................................ 16

3.3 Target Population ................................................................................. !?

3.4 Sampling Design ........................................................................... !?

3.5 Data collection procedure procedure .............................................. 17

3.6 Data analysis and reporting .......................................................... 18

3.7 Anticipated problems ......................................................................... l8

CHAPTER FOUR

4.0 RESEARCH FINDING &ANALYSIS ................................................................. 19

4.1 Introduction .......................................................................................... l9

4.2 Response rate analysis ......................................................................... l9

4.3. Gender analysis .................................................................................... 20

4.4 Age analysis ........................................................................................... 20

4.5. Health hazard analysis ......................................................................... 21

4.6 Frequency of purchase .......................................................................... 22

4. 7 Analysis of most bought products ......................................................... 23

4.8 Analysis of government intervention .................................................... 23

4.9 Analysis of consumer buying behavior ................................................. 24

4.10 Attributes that influence consumption ................................................ 25

4.11 Analysis of interest in buying counterfeit products ............................ 25

CHAPTER FIVE

5.0 SUMMARY, CONCLUSIONS, LIMITATIONS AND RECOMMENDATIONS .......... 27

5.1 Introduction ........................................................................................... 27

5.2 Surnmary ................................................................................................ 27

5.3 Limitations of study ................................................................................ 28

5.4 Recommendations .................................................................................. 29

5.5 Conclusion .............................................................................................. 29

5.6 Areas of further research ....................................................................... 30

REFFERENCES .......................................................................................................... 32

QUESTIONAIRE FORM .............................................................................................. 35