The Impact of Internet Advertisement on Consumer Behavior. (A Case Study of Ilorin Kwara State).

ABSTRACT

This research was conducted to find out the impact of internet advertisement on consumer behavior. Ilorin Kwara state was used to carry out the research.

A cluster sampling survey method was adopted in conducting this research. Two hundred (200) questionnaires were applied for data collection tables and graph were use with percentage for data analysis to arrive at conclusion on the research findings.

The study founds out the impact of internet advertisement is growing higher and also the influencing purchasing behavior which end up stimulating sales and transactions trends on product or brand choice.

Therefore Nigeria advertiser can take advantage of internet advertising for their product and brand in the emerging internet market.

TABLE OF CONTENT

CHAPTER ONE

1.1 BACKGROUND OF THE STUDY

1.2 STATEMENT OF THE PROBLEM

1.3 OBJECTIVES OF THE STUDY

1.4 RESEARCH QUESTIONS

1.5 RATIONALE OF THE STUDY

1.6 SIGNIFICANCE OF THE STUDY

1.7 SCOPE OF THE STUDY

1.8 DEFINITIONS OF TERMS

1.9 REFERENCES

CHAPTER TWO

2.1 HISTORY OF THE INTERNET ADVERTISEMENT

2.2 TYPES OF INTERNET ADVERTISEMENT

2.3 ADVANTAGE AND DISADVANTAGES OF INTERNET ADVERTISEMENT

2.4 INTERNET ADVERTISEMENT IN NIGERIA

2.5 ATTITUDE TOWARDS ADVERTISEMENT IN GENERAL

2.6 CONSUMER RESPONSE TO INTERNET ADVERTISEMENT

2.7 BENEFITS OF INTERNET ADVERTISEMENT

2.8 REFERENCES

CHAPTER THREE

3.1 RESEARCH DESIGN

3.2 RESEARCH METHOD

3.3 POPULATION OF THE STUDY

3.4 SAMPLE SIZE

3.5 SAMPLING PROCEDURE

3.6 DATA COLLECTION PROCESS

3.7 DATA COLLECTION INSTRUMENT

3.8 DATA ANALYSIS TECHNIQUES

3.9 RELIABILITY AND VALIDITY OF INSTRUMENT

3.10 REFERENCES

CHAPTER FOUR

4.1 DATA ANALYSIS AND INTERPRETATION

4.2 RESEARCH RESPONSE

4.3 ANALYSIS OF RESEARCH

CHAPTER FIVE

5.1 SUMMARY

5.2 FINDINGS

5.3 CONCLUSION

5.4 REFERENCES

5.5 JOURNAL AND ARTICLES