The Impact of Marketing Research on New Product Development (A Case Study of Nigeria Bottling Company, Ilorin)

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TABLE OF CONTENTS

CHAPTER ONE

1.1 Introduction

1.2 Statement of the Problem

1.3 Aims and objectives of the Study

1.4 Significance of the Study

1.5 Scope of the Study

1.6 Limitation of the Study

CHAPTER TWO

LITERATURE REVIEW

2.1 Concept of New Product

2.2 Process of New Product Development

2.3 Rationale for New Product Development

2.4 Concept of Marketing Research

2.5 The Rationale for Marketing Research

CHAPTER THREE

RESEARCH METHODOLOGY

3.1 Research Population and Sample

3.2 Research Design

3.3 Instrument of Data Collection

3.4 Administration of Instruments

3.5 Method of Data Analysis

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS

4.1 Brief History Of New Product Development In Nigeria Bottling Company Plc

4.2 The Company’s Products

4.3 Reason for Embarking on New Product Development in Nigeria Bottling Company

4.4 Effect of Marketing Research on New Product Development in Nigeria Bottling Company

4.5 importance of Marketing Research On New Product Development in Nigeria Bottling Company

4.6 Constraints to Effective Use of Marketing Research in new product development in the company

CHAPTER FIVE

SUMMARY, CONCLUSIONS AND RECOMMENDATIONS

5.1 Summary of Findings

5.2 Recommendations

5.3 Conclusions

REFERENCES


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APA

Consults, E. (2021). The Impact of Marketing Research on New Product Development (A Case Study of Nigeria Bottling Company, Ilorin). Afribary. Retrieved from https://afribary.com/works/the-impact-of-marketing-research-on-new-product-development-a-case-study-of-nigeria-bottling-company-ilorin

MLA 8th

Consults, Education "The Impact of Marketing Research on New Product Development (A Case Study of Nigeria Bottling Company, Ilorin)" Afribary. Afribary, 22 Dec. 2021, https://afribary.com/works/the-impact-of-marketing-research-on-new-product-development-a-case-study-of-nigeria-bottling-company-ilorin. Accessed 03 Jul. 2022.

MLA7

Consults, Education . "The Impact of Marketing Research on New Product Development (A Case Study of Nigeria Bottling Company, Ilorin)". Afribary, Afribary, 22 Dec. 2021. Web. 03 Jul. 2022. < https://afribary.com/works/the-impact-of-marketing-research-on-new-product-development-a-case-study-of-nigeria-bottling-company-ilorin >.

Chicago

Consults, Education . "The Impact of Marketing Research on New Product Development (A Case Study of Nigeria Bottling Company, Ilorin)" Afribary (2021). Accessed July 03, 2022. https://afribary.com/works/the-impact-of-marketing-research-on-new-product-development-a-case-study-of-nigeria-bottling-company-ilorin