TABLE OF CONTENTS
CHAPTER ONE
1.1Introduction
1.2Statement of the Problem
1.3Aims and objectives of the Study
1.4Significance of the Study
1.5Scope of the Study
1.6Limitation of the Study
CHAPTER TWO
LITERATURE REVIEW
2.1 Concept of New Product
2.2 Process of New Product Development
2.3 Rationale for New Product Development
2.4 Concept of Marketing Research
2.5The Rationale for Marketing Research
CHAPTER THREE
RESEARCH METHODOLOGY
3.1Research Population and Sample
3.2Research Design
3.3Instrument of Data Collection
3.4Administration of Instruments
3.5Method of Data Analysis
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
4.1 Brief History Of New Product Development In Nigeria Bottling Company Plc
4.2The Company’s Products
4.3 Reason for Embarking on New Product Development in Nigeria Bottling Company
4.4Effect of Marketing Research on New Product Development in Nigeria Bottling Company
4.5importance of Marketing Research On New Product Development in Nigeria Bottling Company
4.6Constraints to Effective Use of Marketing Research in new product development in the company
CHAPTER FIVE
SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
5.1Summary of Findings
5.2Recommendations
5.3Conclusions
REFERENCES
Consults, E. (2021). The Impact of Marketing Research on New Product Development (A Case Study of Nigeria Bottling Company, Ilorin). Afribary. Retrieved from https://afribary.com/works/the-impact-of-marketing-research-on-new-product-development-a-case-study-of-nigeria-bottling-company-ilorin
Consults, Education "The Impact of Marketing Research on New Product Development (A Case Study of Nigeria Bottling Company, Ilorin)" Afribary. Afribary, 22 Dec. 2021, https://afribary.com/works/the-impact-of-marketing-research-on-new-product-development-a-case-study-of-nigeria-bottling-company-ilorin. Accessed 11 Jul. 2025.
Consults, Education . "The Impact of Marketing Research on New Product Development (A Case Study of Nigeria Bottling Company, Ilorin)". Afribary, Afribary, 22 Dec. 2021. Web. 11 Jul. 2025. < https://afribary.com/works/the-impact-of-marketing-research-on-new-product-development-a-case-study-of-nigeria-bottling-company-ilorin >.
Consults, Education . "The Impact of Marketing Research on New Product Development (A Case Study of Nigeria Bottling Company, Ilorin)" Afribary (2021). Accessed July 11, 2025. https://afribary.com/works/the-impact-of-marketing-research-on-new-product-development-a-case-study-of-nigeria-bottling-company-ilorin