ABSTRACT
This study is aimed to ascertain the impact of Mass Media Campaign aimed at curbing the spread of the disease Aids among teenagers in Benin City.
The objective of the study is also to find out through sample survey whether the teenagers are really getting sufficient information about AIDS blue so as to enable them inform their opinion about the diseases.
The study look account of the sex, marital status, “Occupational variables that were of relevance to the study.
The researcher use survey method in execution of the study.
This no doubt, helped on collecting information as to the way people generally perceived the disease AIDS its wave to Nigeria since the mid 1980s.
INTRODUCTION
1.1BACKGROUND OF THE STUDY
The media, as has been established, can provide for audience member a “definition of the situation” on a variety of issues. By emphasizing certain topics, the mass media create some distorted impressions with their “definition” portraying a reflection of the red society. For example, if sexual promiscuity regularly portrayed as widely practiced, an individual would define his own behaviour in such a situation as norms internalized. This would guide his conduct.
Simply by their presence, the mass media have altered the nature of societal communication norm. large audience have been created that expect the media to provide a continuous flow of news, entertainment, political commentary and other message. People depend on the media for various forms of gratification based upon content. If denied such communication, they feel deprived.
(Benelson, 1950, 889-898). Even in relatively underdeveloped societies, population quickly develop. Media related habit once mass communication become available to them in form they understand. People become aware of events outside their immediate experience.
People according to walter Lippman (1922) act upon basis of “the pichires in our head”, rather than the reality of the world outside.
We have learned through research that the images and words the media carry, Television, Radio and Newspapers” determines within the limitation posed by intervening factors, open of people and the their actions.
It is believed that in the imperfect world, there is no single antidote to human ills but publicity is often a vital step to finding the cure for many social ills. In this line therefore, it is believed that extensive impact of media and true information on the AIDS Campaign will read and perhaps touch on the sexual habit of people. When a disease is sexually transmitted, the publicity and effort to eradicate. It is fortified. AIDS is the worst disease to hit human race since the Black Plague of the 114th Century. already, 25 million unsuspecting people have caught this awful disease and do not know it, and might not know it for years. (van Impe: 1989: Pg. 1)