The commercial banks provides their numerous customer across the county with the full range of commercial money market banking products (service) but not related to currents savings and deposit accounts. Loans and overdrafts provision of international money market banking services, export credits and financial advisory services, farmer loan scheme, time deposit current account, statement savings scheme, house saving an loan scheme, first cash, UBA card, current account management services, money gram or international money transfer system, scholarship schemes.
All this products were aimed at generating profit to the banks concerned but due to change in market demand for these products and infavourable economic environment, there is a decline in sales of these product and subsequent decline in their profit performance (ANIBUEZE 1998) (BANKING PRATICE)
As a result the banks introduced new money market products such as Network, money gram, Western union money Transfer, save for school scheme, JAMB form sales, cash evacuation scheme, online real time scheme banking services, which were all aimed at improving the profit performance of these banks (NWANKWO 1990: Marketing Bank Products and Services). Therefore, the problem here is how profitable would these products be so as to make any impact on the profit performance to these banks.
The objective of embarking on this research finding is to determine whether the impact on the profit performance of these banks is as result of the new products introduced.
TABLE OF CONTENTS
Table of contents
1.1Statement of the problem/Objective of Study
1.2Rational of Study
1.3Significant of Study
REVIEW OF RELATEDLITERATURE
2.1The Concept of Quality in products as a major factor determining the a particular product in makingan impact on the profit performance of a bank.
2.2Product planning, development and control in Bank as a means of achieving an impact on their profit performance
2.3The concept of price and its effects on demand for product: The influence on profit performance of banks.
2.4The relationship between price and quality in product market in bank and it’s effect on profit performance of banks under a competitive condition.
2.5Gaps in product quality
RESEARCH DESIGN AND METHODOLOGY
3.1Source of Data
3.2Location of Data
3.3Method of Data Analysis
4.1Summary of findings
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