The Impact of Pricing Strategies on Profit Ability of Sameer Africa Limited

ABSTRACT The project title is the impact of pricing strategies on profitability of Sameer Africa Limited. The research was conducted under the hypothesis that the pricing strategies functions positively influence the profitability of products that satisfy consumer's needs and wants, thus reducing costs and increasing sales and profits. The study was carried out to analyze market performance of new prices, assess the impacts of pricing strategies in regard with profitability functions and evaluate the customer's response to the new prices. Primary and secondary data was used in the study. Secondary data includes journals, guides, reports and books. Primary data includes observation, interviews and written questionnaires. The sample unit includes Sameer Africa employees. Data was collected through questionnaires and interviews from the management and staffs. Data processing involves coding, editing, classification and tabulation to make them amendable for analysis. Facts from collected data and findings reveal that effective pricing development functions reduce through costs and efforts, while increasing sales and profits domination. It is recommended that the firm should focus more on pricing strategies development development process, to ensure continuity of growth and profitability.