THE IMPACT OF PROMOTION ON MARKETING OF DETERGENT PRODUCT (A CASE STUDY OF PZ INDUSTRIES ENUGU)

ABSTRACT 

This project work was on the impact of promotion on marketing of detergent product. A case study of pz industries Enugu.
The objective of the study include the following 
To find out if pz industries considered promotion as varitable tool for their product 
To ascertain the impact of promotion on the marketing of detergent with peculiar preference to elephant extra detergent by pz industries 
To also determine whether the marketing communication media and channel used by pz industries in the market of elephant extra detergent is generating future benefits
And to suggest of improving promo tools campaign for pz industeis to enable them make effective promotion of its goods and services 
Based on these, the researcher made a critical analysi and evaluation of promo tool used by industries within Enugu metropolis. And also reviewd related material and used research instrument for the collection of primary and secondary data. 
The population of the study consist of the staff and the customer of pz industries within Enugu metropolis. Data collected were used in formulation of findings the researcher under the study used direct question and observation to obtain information form the respondent. Form the obtain information. The following findings and recommend were made. 
That promotion has great impact on the promotion lead to increase in sales, purchasing, steady growth and profit maximization of any firm.
And that no company can do without using promotion as one of their important tools especially pz industries. 
The following recommendation were made 
The firm should increase the promotional campaign
Also, increase its marketing strategy 
Cleary define communication objective
Also, involve on product research and development. 
In conclusion, the impact of promotion on  the marketing of detergent product should be vital ingredient to spur the management of various detergent firm into greater commitment toward the welfare of their customers. Interms of product dissemination and development which satisfy customer needs and wants. 

TABLE OF CONTENT

Title page 
Approval page 
Dedication 
Acknowledgement 
Abstract 
Table of content 

CHAPTER ONE 
Introduction
1.1Background of the study 
1.2Objective of the study 
1.3Research question 
1.4Significant of the study 
1.5Statement of problem 
1.6Scope of the study 
1.7Definition of terms 

CHAPTER TWO 
Review of the related literature 
2.1Conceptual background of promotion 
2.2Role of promotion in effective brand management 
2.3Critical analysis of the impact of promotion on marketing of elephant extra detergent product 
2.4Promotional competition among detergent  firms 
2.5Communication budget 
2.6Promotion and its critism     

CHAPTER THREE 
Discussion of finding 

CHAPTER FOUR 
Summary of finding, recommendation and conclusion 
4.1Summary of findings 
4.2Recommendation 
4.3Conclusion 
Bibliography                           

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APA

Kings, S. (2018). THE IMPACT OF PROMOTION ON MARKETING OF DETERGENT PRODUCT (A CASE STUDY OF PZ INDUSTRIES ENUGU). Afribary. Retrieved from https://afribary.com/works/the-impact-of-promotion-on-marketing-of-detergent-product-a-case-study-of-pz-industries-enugu-2576

MLA 8th

Kings, Solomon "THE IMPACT OF PROMOTION ON MARKETING OF DETERGENT PRODUCT (A CASE STUDY OF PZ INDUSTRIES ENUGU)" Afribary. Afribary, 29 Jan. 2018, https://afribary.com/works/the-impact-of-promotion-on-marketing-of-detergent-product-a-case-study-of-pz-industries-enugu-2576. Accessed 30 May. 2024.

MLA7

Kings, Solomon . "THE IMPACT OF PROMOTION ON MARKETING OF DETERGENT PRODUCT (A CASE STUDY OF PZ INDUSTRIES ENUGU)". Afribary, Afribary, 29 Jan. 2018. Web. 30 May. 2024. < https://afribary.com/works/the-impact-of-promotion-on-marketing-of-detergent-product-a-case-study-of-pz-industries-enugu-2576 >.

Chicago

Kings, Solomon . "THE IMPACT OF PROMOTION ON MARKETING OF DETERGENT PRODUCT (A CASE STUDY OF PZ INDUSTRIES ENUGU)" Afribary (2018). Accessed May 30, 2024. https://afribary.com/works/the-impact-of-promotion-on-marketing-of-detergent-product-a-case-study-of-pz-industries-enugu-2576

Document Details
Field: Marketing Type: Project 45 PAGES (6882 WORDS) (doc)