The Impact of Social Media on Media Professionalism

Abstract

This report focused on the impact of social media on media professionalism — a case study of Daily Monitor. Social media, as a topic has widely been researched on, however, less has been said about its impact on professionalism of media practica. As opposed to traditional media, social media has got free participation of every individual and total freedom in regard to information flow. The findings of the study reveal that there has been a direct, instant and continuous effect of social media on media professionalism. Basing on the above deductions, the researcher recommended that Daily Monitor should regulate information flow especially from the public that comes through social media, only disseminate the appropriate one.

TABLE OF CONTENTS

DECLARATION

APPROVAL I

DEDICATION iii

ACKNOWLEDGEMEN~

LIST OF FIGURES AND TABLES v

LIST OF ACRONYMS AND ABBREVIATIONS vi

ABSTRACT vii

CHAPTER ONE 1

1.0 INTRODUCTION 1

I .1. BACKGROUND TO THE STUDY 1

1.2 PURPOSE OF TI-IE STUDY 2

1.3 OBJECTIVES OFT1-IL STUDY 2

1.4 GENERAL OBJECTIVE 2

1.4 SPECIFIC OBJECTIVES 2

1.7 SCOPE OF TI-IE STUDY 3

1.7.1 CONTENT SCOPE 3

1.7.2 GEOGRAPHICAL SCOPE 3

1.7.3 TIME SCOP 3

1.7.4 SIGNIFICANCE OF THE STUDY 3

1.9 REASEARCI-I HYPOTI-IESIS 7

CHAPTER TWo 8

2.0 INTRODUCTION 8

2.1. DEFINITION OF KEY CONCEPTS 8

2.3 UNDERSTANDING OF SOCIAL MEDIA 8

2.4 EDITORIAL POLICY 9

2.5 EFFECT OF SOCIAL MEDIA ON EDITORIAL POLICIES 11

2.6 INCORPORATING EDITORIAL POLICIES WITH SOCIAL MEDIA 13

CHAPTERTHREE 15

3,0. INTRO1)UCTION 15

3.1 RESEARCH DESIGN 15

3.2 STUDY POPULATION 15

vtit

it 3.3 SAMP’

3.4. SAMPLING pRflr~’

3.5 SOURCES OF DATA

3.6 DATA COLLECTION INS~’~

3.7 DATA PROCESSING AND ANALY~’~

3.7.1 EDIT’7”

CHAPTER

3.8~

pnr JR

4.0 iNTRODUCTION

4.1.0 FINDINGS OF ThE CHARACTERISTICS

4.1.1 GENDER

..aL. ~ItaLs

..._.tLJuIc.r. 15

16

S a.w.v.~. 16

.-...-. 16

.. 16

.~ 16

— — — 18

4.1.2. AGE 18

4.13. DEPARTMENTS 19

4.1.4. EDUCATION BACKGROUND 20

4.1.5. LENGTH OF SERVICE 20

4.1.6. EDITORIAL POLICY 21

4.1.7. COMPATIBILITY 22

4.1.8. PROFESSIONALISM OF CITIZEN JOURNALISTS 23

4.1.8. SOCIAL MEDIA AT DAIL0Y’ Is4ObIIrOR 23

CHA~R FIVE 25

5.0. INTRODUCTION

5.ISUMMARY

5.2 CONCLUSION

5.3 RECOMMENDATIONS

REFERENCES:

APPENDICES

APPENDIX I