The impact of Television Advertisement on Nursing Mothers cannot be over-emphasized.
The objectives of this research is to investigate if television is actually the most effective media of advertisement as many theorists have asserted and to determine whether baby products commercials they see on television could influence the buying habits of the nursing mothers.
In this study, the work has been grouped into the following sections.
Chapter one deals with the introduction, which exposes the history of advertising in the world and in the country. It also deals with research problems, objectives, significance, definitions of terms, and limitations of the study.
In other words, chapter two covers the extensive review of related literature done by the researcher. This has to do with the views of experts and authors concerning the issue at stake.
Furthermore, chapter three deals with the research method, design population, sample, measuring instruments, data collection, data analysis and expected results.
The population was based on the urban and rural dwellers in Nsukka.
In chapter four, data collected through oral interviews and questionnaires were analyzed using percentage (%) method, tables were used in presenting the data.
Finally, chapter five deals with summary based on findings. Also recommendations were made such that would be helpful to the manufacturers and advertisers of baby products.
Ugwu, A.
(2018). THE IMPACT OF TELEVISION ADVERTISING ON NURSING MOTHERS: (A CASE STUDY OF BABY PRODUCTS. Afribary. Retrieved from https://afribary.com/works/the-impact-of-television-advertising-on-nursing-mothers-a-case-study-of-baby-products-2677
MLA 8th
Ugwu, Anderson
"THE IMPACT OF TELEVISION ADVERTISING ON NURSING MOTHERS: (A CASE STUDY OF BABY PRODUCTS" Afribary. Afribary, 29 Jan. 2018, https://afribary.com/works/the-impact-of-television-advertising-on-nursing-mothers-a-case-study-of-baby-products-2677. Accessed 29 Mar. 2024.
MLA7
Ugwu, Anderson
. "THE IMPACT OF TELEVISION ADVERTISING ON NURSING MOTHERS: (A CASE STUDY OF BABY PRODUCTS". Afribary, Afribary, 29 Jan. 2018. Web. 29 Mar. 2024. < https://afribary.com/works/the-impact-of-television-advertising-on-nursing-mothers-a-case-study-of-baby-products-2677 >.
Chicago
Ugwu, Anderson
. "THE IMPACT OF TELEVISION ADVERTISING ON NURSING MOTHERS: (A CASE STUDY OF BABY PRODUCTS" Afribary (2018). Accessed March 29, 2024. https://afribary.com/works/the-impact-of-television-advertising-on-nursing-mothers-a-case-study-of-baby-products-2677
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