The Impact of the Media On Influencing Popular Culture Among the Youth. Case Study: Nairobi City, Kenya.

Subscribe to access this work and thousands more

TABLE OF CONTENTS

CHAPTERONE

1.0 IN"TRODUCTION ........................................................................................... 4

1.1 BACKGROUND ............................................................................................. 4

1.2 STATEMENT OF Tiffi PROBLEM ............................................................... 5

1.3 STUDY OBJECTNES .................................................................................... 6

1.4 SCOPE OF Tiffi STUDY ................................................................................ 6

1.5 JUSTIFICATION OF THE STUDY ............................................................... 6

1.6 RESEARCH QUESTIONS ............................................................................. 7

CHAPTER1WO

2.0 LITERATURE REVIEW ................................................................................. 8

2.1 mTRODUCTION ............................................................................................ 8

2.1.2 THE YOUTH, MEDIA AND POPULAR CULTURE .................................. 8

2.1.3 MEDIA USED TO SPREAD POPULAR CULTURE ................................. 10

2.1.4 POPULAR CULTURE AND ITS CHALLENGES .................................... 13

CHAPTER THREE

3.0 METHOOOLOGY .......................................................................................... 13

3.1 mTRODUCTION ........................................................................................... 13

3.2 RESEARCH DESIGN ..................................................................................... 14

3.3 SAMPLE ......................................................................................................... 14

3.4 SAMPLE TECllNIQUE .................................................................................. 14

3.5 DATA COLLECTION METHODS ................................................................ 14

3.6 DATA ANAL YSIS .......................................................................................... 16

3.7 ETIIICAL CONSIDERATIONS ..................................................................... 17

3.8 ASSUMPTIONS AND LIMITATIONS OF Tiffi STUDY ............................... 17

CHAPTER FOUR

DATA, ANALYSIS AND PRESENTATION

4.0 mTRODUCTION .............................................................................. 19

4.1 PRESENTATION&DISCUSSION OF RESULTS ........................................ 19

4.2.1 POPULAR CULTURE AND THE SOCIAL BEHAVIOR OF YOUTH ............. 19

4.2.2 MEDIA CHANNELS USED IN POPULAR CULTURE ............................ 21

4.2.3 SECTORS OF SOCIETY AFFECTED BY POPULAR CULTURE ............... 23

CHAPTERFIVE

SUMNMARY, CONCLUSION AND RECOMMENDATIONS ..................... . 25

5.0 INTRODUCTION ............................................................................ 25

5.2 SUMMARY AND CONCLUSIONS ...................................................... 26

5.2.1 STATUS OF INTERNET & THE BROADCAST MEDIA .......................... 27

5.2.2 ANALYSIS ON POPULAR CULTURE, MEDIA&VIOLENCE ................... 27

5.2.3 ANALYSIS ON POPULAR CULTURE & SEXUALITY ........................... 27

5.2.4 ANALYSIS ON POPULAR CULTURE & DRUG ABUSE ........................... 28

5.2.5 ANALYSIS ON POPULAR CULTURE &SELF DEVELOPMENT ............... 28

5.3 RECOMMENDATIONS ..................................................................... 28

REFERENCES

APPENDICES

ABSRACT The study is concerned with the social behavior of the youth as influenced by the media with regard to popular culture. The variables under the study were the social effects that popular culture has on the society as well as its effects on the social behavior of the youth, both in the negative and the positive aspects. The supportive respondents consisted of mainly the young people who are consumers of the media and are therefore mostly influenced by popular culture as depicted by the media, as well as media representatives who are responsible for the messages that influence the youth. Popular culture has affected not only the youth but the society as well, in both negative and positive ways. Improved literacy, self development of the youth and improved global communication are some of the positive aspects brought about by Popular culture as depicted by the media. Cultural disenfranchisement, sexual pervasiveness, drug abuse as well as violence and crime among the youth in society are some of the setbacks of popular culture. The recommendations put forward in the research study will be helpful to the concerned parties in society including the government, in trying to understand the issues affecting the youth and therefore curbing the problems caused by the influence of popular culture as spread by the media among the youth in Nairobi. v
Subscribe to access this work and thousands more
Save
Overall Rating

0

5 Star
(0)
4 Star
(0)
3 Star
(0)
2 Star
(0)
1 Star
(0)
APA

Frontiers, E. & KAROGO, M (2022). The Impact of the Media On Influencing Popular Culture Among the Youth. Case Study: Nairobi City, Kenya.. Afribary. Retrieved from https://afribary.com/works/the-impact-of-the-media-on-influencing-popular-culture-among-the-youth-case-study-nairobi-city-kenya

MLA 8th

Frontiers, Edu, and MARION KAROGO "The Impact of the Media On Influencing Popular Culture Among the Youth. Case Study: Nairobi City, Kenya." Afribary. Afribary, 17 Aug. 2022, https://afribary.com/works/the-impact-of-the-media-on-influencing-popular-culture-among-the-youth-case-study-nairobi-city-kenya. Accessed 24 Sep. 2022.

MLA7

Frontiers, Edu, and MARION KAROGO . "The Impact of the Media On Influencing Popular Culture Among the Youth. Case Study: Nairobi City, Kenya.". Afribary, Afribary, 17 Aug. 2022. Web. 24 Sep. 2022. < https://afribary.com/works/the-impact-of-the-media-on-influencing-popular-culture-among-the-youth-case-study-nairobi-city-kenya >.

Chicago

Frontiers, Edu and KAROGO, MARION . "The Impact of the Media On Influencing Popular Culture Among the Youth. Case Study: Nairobi City, Kenya." Afribary (2022). Accessed September 24, 2022. https://afribary.com/works/the-impact-of-the-media-on-influencing-popular-culture-among-the-youth-case-study-nairobi-city-kenya