The Impact of Trade Fair on Business Growth

TABLE OF CONTENT

CHAPTER ONE: INTRODUCTION

1.1Background of the study

1.2Statement of the problem

1.3Aim and objective of the study

1.4Significance of the study

1.5Scope of the study

1.6Limitation of the study

CHAPTER TWO: LITERATURE REVIEW

2.1Marketing concept

2.2Concept of marketing mix

2.3Promotional mix

2.4Concept of trade fair

2.5Importance and purpose of trade fair

2.6Concept of business growth

2.7The impact of trade fair in Kwara state business

2.8Type of trade fair

CHAPTER THREE: RESEARCH METHODOLOGY

3.1Research design

3.2Population of the study

3.3Method of data collection

3.4Data presentation and analysis techniques

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS

4.1Historical background of case study

4.2Analysis of problem

4.3Hypothesis testing

4.4Summary of findings

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION

5.1Summary of report

5.2Conclusion

5.3Recommendation

References

Bibliography