This particular research is a study of clear understanding of distribution system in the marketing of consumer goods and factors that affect their achievement.
Distribution system is believed to play a prominent and significant role in attainment of company’s sales and objectives. This approach helps producers achieve marketing tasks such as delivery efficiency, product availability, after sales service, product display or merchandising and control of distribution costs. When performed effectively, these tasks will ultimately impact very positively on company revenue and profit. The objective of this chapter is dwelling on the various methods employed in the collection and analysis of this research study.
In order to achieve this objective, the research instrument will structure questionnaires on the importance of distribution system in the marketing of consumer goods. The data generated will be analysed using simple percentage method. Sample size of 50 respondent were chosen from the staff of Cadbury Nigeria Plc, Agidingbi. Secondary data were also generated from books , journals and other relevant periodicals from the company achieve.
According to the findings, distribution system is highly indispensible to the marketing of Cadbury products.
Distribution system is used to determine the frequency of purchase and also the intensity of distribution.
TABLE OF CONTENT
PAGES
Title pagei
Certification ii
Dedication iii
Acknowledgement iv
Abstractv
CHAPTER ONE
Introduction 1-2
1.0 Problem statement 3
1.1 Purpose of study 3
1.2 Research questions 4
1.3 Hypothesis 4
1.4 Scope and limitation of the study 5
1.5 Definition of terms 6-9
1.6 Significance of the study 10
1.7 Historical background of Cadbury 10
CHAPTER TWO: LITERATURE REVIEW
2.1 The nature and scope of distribution system 12
2.2 Element of distribution 13
2.3 Wholesaling 13-16
2.4 The impact of market environment on distribution channel 16
2.5 Relationship between market environment and distribution 17
Gerald, I.
(2018). The Importance Of Distribution System In The Marketing Of Consumer Goods (A Case Study Of Cadbury Nigeria Plc). Afribary. Retrieved from https://afribary.com/works/the-importance-of-distribution-system-in-the-marketing-of-consumer-goods-a-case-study-of-cadbury-nigeria-plc-4660
MLA 8th
Gerald, IKenna
"The Importance Of Distribution System In The Marketing Of Consumer Goods (A Case Study Of Cadbury Nigeria Plc)" Afribary. Afribary, 29 Jan. 2018, https://afribary.com/works/the-importance-of-distribution-system-in-the-marketing-of-consumer-goods-a-case-study-of-cadbury-nigeria-plc-4660. Accessed 02 Oct. 2023.
MLA7
Gerald, IKenna
. "The Importance Of Distribution System In The Marketing Of Consumer Goods (A Case Study Of Cadbury Nigeria Plc)". Afribary, Afribary, 29 Jan. 2018. Web. 02 Oct. 2023. < https://afribary.com/works/the-importance-of-distribution-system-in-the-marketing-of-consumer-goods-a-case-study-of-cadbury-nigeria-plc-4660 >.
Chicago
Gerald, IKenna
. "The Importance Of Distribution System In The Marketing Of Consumer Goods (A Case Study Of Cadbury Nigeria Plc)" Afribary (2018). Accessed October 02, 2023. https://afribary.com/works/the-importance-of-distribution-system-in-the-marketing-of-consumer-goods-a-case-study-of-cadbury-nigeria-plc-4660
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