ABSTRACT
This study examined the influence
of the Facebook platform in changing the behavior of female mass communication
students towards the journalism profession.
The major objective of the study
was to determine ways Facebook could influence the behaviour of female mass
communication students towards journalism as a profession. The survey method
was adopted using the questionnaire as the primary means of data collection. The
simple random sampling technique was used which enables every member of the
population an equal chance of being selected. The findings of the study revealed
that the Facebook platform has a positive effect on female mass communication
students towards journalism. However, the findings also revealed that as female
mass communication students progress from level 100 to 400, their interest in
practicing journalism begins to decline. In reversing this trend, the study
recommends among other things that institutions of learning should revise the
curriculum to include courses that will educate students about social media and
its benefits especially in the ever-changing media industry
TABLE OF CONTENTS
Title page………………………………………………..……..…..……………. …i
Certification…………………………………………..……..……………………..ii
Dedication …………………………………………………………...…................iii
Acknowledgment..…..…………………………...………….……...……………..iv
Abstract …………………………………………………………………………...v
Table of Content…………………………………..………….….………………..vi
List of Tables….……….………………...…..........................................................ix
CHAPTER ONE: INTRODUCTION
1.1 Background of the Study..............................................................................................1
1.2 Statement of the Problem............................................................................................4
1.3 Objectives of the Study................................................................................................5
1.4 Research Questions.................................................................................................................6
1.5 Significance of the Study............................................................................................6
1.6 Scope of the Study.........................................................................................................................................7
1.7 Significance of the Study............................................................................................7
1.8 Definition of Terms........................................................................................................................................8
CHAPTER TWO: LITERATURE REVIEW
2.0 Introduction................................................................................................................10
2.1 Theoretical Framework...............................................................................................................................10
2.2 Review of Concepts...................................................................................................16
2.2.1 A Brief History of Social Media...............................................................................16
2.2.2 Concept of Facebook.................................................................................................17
2.2.2 Concept of Mass Communication.............................................................................22
2.2.3 Concept of Journalism...............................................................................................29
2.3 Review of Related Studies .......................................................................................................................41
2.4 Summary............................................................................................................................................................43
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Introduction................................................................................................................44
3.2 Research Design.........................................................................................................44
3.3 Population of the Study...................................................................................................................................45
3.4 Sample Size and Sampling Technique.......................................................................................................45
3.5 Instrument of Data Collection........................................................................................................................46
3.6 Validity and Reliability........................................................................................................................................46
3.7 Method of Data Presentation and Analysis................................................................................................47
CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS
4.1 Introduction…………………………………………………………….............................................48
4.2 Data
Presentation………………………………………………………........................................48
4.3 Discussion
of Findings………………………………………………….....................................66
CHAPTER
FIVE: SUMMARY, CONCLUSION, AND RECOMMENDATIONS
5.1 Introduction…………………………………………………………...............................................69
5.2 Summary of
Findings……………………………………………………....................................69
5.3 Conclusion………………………………………………………….................................................71
5.4 Recommendation………………………………………………………......................................73
5.5 Suggestions for further
studies…………………………………………............................75
References 76
Appendix 89
LIST OF TABLES
Table 1: Distribution of
respondents according to gender------------------------52
Table 2: Distribution of respondents
according to age
---------------------------53
Table 3: Distribution of Respondents
according to the level of study------------54
Table 4: Distribution of respondents
with android phones-----------------------55
Table 5: Distribution of respondents
with Facebook accounts ------------------56
Table 6: Respondents’ daily Facebook usage --------------------------------------56
Table 7: Time spent on Facebook daily --------------------------------------------57
Table 8: Respondents’ motive for using Facebook---------------------------------58
Table 9: Respondents’ perception of Female Facebook usage--------------------59
Table 10: Respondents’ choice of mass media-------------------------------------60
Table 11: Respondents’ attitude towards Facebook as a medium of information
dissemination------------------------------------------------------------------------61
Table 12: Respondents’ perception of Facebook-----------------------------------62
Table 13: Respondents’ response to the influence of Facebook in practicing
journalism-63
Table 14: Respondents’ response to journalism as a male profession-------------64
Table 15: Respondents’ response on the stereotyping of female journalists------65
Table 16: Respondents’ response to the portrayal of female journalists----------66
Table 17: Respondents’ response to journalism as a good profession for women---------66
Table 18: Respondents’ response to journalism as a
boring profession-----------68
Table 19: Respondents’ response to practicing
journalism-------------------------69
Table 20: Respondents’ choice of career in
journalism-----------------------------69
LIST OF TABLES
Table 1: Distribution of respondents according to gender-------------------------------------52
Table 2: Distribution of respondents according to age ----------------------------------------53
Table 3: Distribution of Respondents according to the level of study-----------------------54
Table 4: Distribution of respondents with android phones------------------------------------55
Table 5: Distribution of respondents with Facebook accounts ------------------------------56
Table 6: Respondents’ daily Facebook usage ---------------------------------------------------56
Table 7: Time spent on Facebook daily ----------------------------------------------------------57
Table 8: Respondents’ motive for using Facebook----------------------------------------------58
Table 9: Respondents’ perception of Female Facebook usage---------------------------------59
Table 10: Respondents’ choice of mass media---------------------------------------------------60
Table 11: Respondents’ attitude towards Facebook as a medium of information dissemination-----------------------------------------------------------------------------------------------------------------61
Table 12: Respondents’ perception of Facebook-------------------------------------------------62
Table 13: Respondents’ response to the influence of Facebook in practicing journalism ------------------------------------------------------------------------------------------------------------------------63
Table 14: Respondents’ response to journalism as a male profession-------------------------64
Table 15: Respondents’ response on the stereotyping of female journalists ----------------------------------------------------------------------------------------------------------------------------------------65
Table 16: Respondents’ response to the portrayal of female journalists-----------------------66
Table 17: Respondents’ response to journalism as a good profession for women-----------66
Table 18: Respondents’ response to journalism as a boring profession-----------------------68
Table 19: Respondents’ response to practicing journalism-------------------------------------69
Table 20: Respondents’ choice of career in journalism------------------------------------------69
Beauty, O (2019). The Influence of Facebook Platform on the Behaviour of Female Mass Communication Students Towards Journalism Profession. Afribary.com: Retrieved March 02, 2021, from https://afribary.com/works/the-influence-of-facebook-platform-on-the-behaviour-of-female-mass-communication-students-towards-journalism
Otu, Beauty. "The Influence of Facebook Platform on the Behaviour of Female Mass Communication Students Towards Journalism Profession" Afribary.com. Afribary.com, 24 Jun. 2019, https://afribary.com/works/the-influence-of-facebook-platform-on-the-behaviour-of-female-mass-communication-students-towards-journalism . Accessed 02 Mar. 2021.
Otu, Beauty. "The Influence of Facebook Platform on the Behaviour of Female Mass Communication Students Towards Journalism Profession". Afribary.com, Afribary.com, 24 Jun. 2019. Web. 02 Mar. 2021. < https://afribary.com/works/the-influence-of-facebook-platform-on-the-behaviour-of-female-mass-communication-students-towards-journalism >.
Otu, Beauty. "The Influence of Facebook Platform on the Behaviour of Female Mass Communication Students Towards Journalism Profession" Afribary.com (2019). Accessed March 02, 2021. https://afribary.com/works/the-influence-of-facebook-platform-on-the-behaviour-of-female-mass-communication-students-towards-journalism