TABLE OF CONTENTS
DECLARATION
APPROVAL
DEDICATION
ACKNOWLEDGMENT iv
TABLE OF CONTENTS v
LIST OF TABLES viii
LIST FIGURESABSTRACT ix
ABSTRACT x
CHAPTER ONE i
INTRODUCTION 1
Background of the study
Statement of the problem 2
Purpose of the study 3
Objectives of the Study 3
Specific Objectives of the Study 3
Research questions 3
Scope of the study 4
Theoretical scope 4
Geographical scope 4
Significance of the study 4
CHAPTER TWO 5
REVIEW OF RELATED LITERATURE 5
Introduction 5
Concepts, Opinions, Ideas from Authors! Experts 5
Theoretical perspective 8
Related literature 10
V
CHAPTER THREE .20
RESEARCH METHODOLOGY 20
Research Design 20
Research Population 20
Sample Size 20
Sampling Procedure 20
Research Instrument 20
Validity and Reliability of the Instrument 21
Data Gathering Procedures 21
Data Analysis 21
Ethical Considerations 21
Limitations of the Study 21
The study was constrained by time and finances because of the distances
involved in conducting the research.CHAPTER FOUR 21
CHAPTER FOUR 22
PRESENTATION, ANALYSIS AND DISCUSSION OF THE FINDINGS 22
4.0 Introduction 22
4.1 Socio-demographic Characteristics 22
4.1.1 Age of the respondents 22
4.1.3 Marital Status of the respondents 23
4.1.3 Gender of the respondents 24
4.1.4 Educational status of the respondents 25
4.1.5 Educational status of the respondents 27
4.2: The Major role of mass media communication in NAADS program of Masindi
district 28
4.3 The challenges faced by the mass media in the implementation of NAADS
program have been presented in line with the objectives of the study
as it has been presented below 32
44. The effects of mass media communication and NAADS program
implementation in agricultural development of Masindi District was outlined in
the table below 34
vi
CHAPTER FIVE .38
SUMMARY, CONCLUSIONS AND RECOMMENDATIONS 38
5.0 Introduction 38
5.1 Summary 38
5.2 Conclusions 39
5.3 Recommendations 39
REFERENCES 41
APPENDICES 43
APPENDIX I: RESEARCH INSTRUMENT 43
QLJETIONAIRE FOR NAADS OFFICIALS 43
QUESTIONAIRE FOR THE BENEFICIARIES OF SELLECTED NAADS GROUPS
46
ABSTRACT The study was on the influence of mass media and National Agricultural Advisory Services (Naads) On Rural Development in Masindi District. Chapter one looked at the background of the study, statement of the problems, study objectives, research questions, and scope of the study and significance of the study. Chapter two looked at the related literature, on the study topic. It reviewed document from journals, books, reports and internet work relevant to the study. Chapter three was both qualitative and quantitative approach in order to get clear facts from the study. The design most appropriate for this study was more of an evaluation research. This was because the researcher wanted to identify if there a significant relationship between the level of mass media communication and NAADS program implementation in agricultural development of Masindi District. Chapter four; discussed and analyzed the findings of the study in relations with the objectives. Chapter five discussed the summary, conclusion and the recommendation of the study findings which entailed the role of mass media on the NAADs program of development for rural NAADS program in Masindi district.
ANNA, T (2022). The Influence of Mass Media and National Agricultural Advisory Services (Naads) On Rural Development Case Study, Masindi District. Afribary. Retrieved from https://afribary.com/works/the-influence-of-mass-media-and-national-agricultural-advisory-services-naads-on-rural-development-case-study-masindi-district
ANNA, TUKAHIRWA "The Influence of Mass Media and National Agricultural Advisory Services (Naads) On Rural Development Case Study, Masindi District" Afribary. Afribary, 18 Aug. 2022, https://afribary.com/works/the-influence-of-mass-media-and-national-agricultural-advisory-services-naads-on-rural-development-case-study-masindi-district. Accessed 18 Dec. 2024.
ANNA, TUKAHIRWA . "The Influence of Mass Media and National Agricultural Advisory Services (Naads) On Rural Development Case Study, Masindi District". Afribary, Afribary, 18 Aug. 2022. Web. 18 Dec. 2024. < https://afribary.com/works/the-influence-of-mass-media-and-national-agricultural-advisory-services-naads-on-rural-development-case-study-masindi-district >.
ANNA, TUKAHIRWA . "The Influence of Mass Media and National Agricultural Advisory Services (Naads) On Rural Development Case Study, Masindi District" Afribary (2022). Accessed December 18, 2024. https://afribary.com/works/the-influence-of-mass-media-and-national-agricultural-advisory-services-naads-on-rural-development-case-study-masindi-district