The study was set to assess the influence of media ownership on media content, a case
study of Vision media group and Monitor publications in Uganda, Media ownership has
remained an intriguing factor in understanding the news production process. Various
studies have proven that ownership influence do affect how journalists cover stories.
The said influence takes various forms including direct censorship and coercion of
editorial staff. This study critically examines how media ownership patterns, shape
content in the Ugandan media, it was guided by the following objectives to establish the
nature of media ownership in Uganda, to establish the different types of contents and to
determine the effect of media ownership on content The researcher employs the use of
descriptive survey design and coding of raw data retrieved from the internet sites of two
leading Ugandan newspapers as outlined in the research methodology and findings
chapters. The data retrieved from the interviews and questionnaires and also from
internet sites of the two newspapers was then analyzed to prove how ownership
patterns influence daily news coverage. Of note is also the use of two case studies —
The New Vision group and the Daily monitor newspapers.
It emerges that ownership indeed influenced news coverage in the 2019 Ugandan
elections. The emerging winner in the elections was also the candidate with the most
coverage in the two newspapers. Also emergent is the factor that the election was
widely personality driven.
The implications of the research findings is that objectivity though practiced in some
instances, was widely affected by the editorial line of the New Vision newspapers. the
editorial line was largely pegged to ownership influences in most cases
JOSEPHINE, N (2021). The influence of media ownership on media content. A case study of vision media group and monitor publications. Afribary. Retrieved from https://afribary.com/works/the-influence-of-media-ownership-on-media-content-a-case-study-of-vision-media-group-and-monitor-publications
JOSEPHINE, NAMYALO "The influence of media ownership on media content. A case study of vision media group and monitor publications" Afribary. Afribary, 10 Jun. 2021, https://afribary.com/works/the-influence-of-media-ownership-on-media-content-a-case-study-of-vision-media-group-and-monitor-publications. Accessed 24 Jul. 2021.
JOSEPHINE, NAMYALO . "The influence of media ownership on media content. A case study of vision media group and monitor publications". Afribary, Afribary, 10 Jun. 2021. Web. 24 Jul. 2021. < https://afribary.com/works/the-influence-of-media-ownership-on-media-content-a-case-study-of-vision-media-group-and-monitor-publications >.
JOSEPHINE, NAMYALO . "The influence of media ownership on media content. A case study of vision media group and monitor publications" Afribary (2021). Accessed July 24, 2021. https://afribary.com/works/the-influence-of-media-ownership-on-media-content-a-case-study-of-vision-media-group-and-monitor-publications