The Influence Of The Push And Pull Factors On The Selection Of The Tourism Sites In Tanzania: A Case Of Iringa Region

ABSTRACT

This dissertation reports on the influence of push and pull factors on the selection of

tourism sites in Tanzania. Using the descriptive research design coupled with mixed

research approach, data were collected from 89 respondents, i.e. 80 tourists and 9

national parks officials, using a questionnaire and interviews in three national parks

located in Iringa Region, i.e. Kalenga, Ismila, and Ruaha national parks. In this

study, the logistic regression model was used since the dependent variable; selection

of tourism sites is a dummy variable. The results indicate that the push factors such

as self–esteem, prestige, social interaction, age, interest and income = significantly

influenced the selection of tourism sites. The pull factors revealed through this study

are climate, historical sites, cultural events, facilities and service quality were

significant variables that influenced the selection of tourism sites. The study,

therefore, concluded that both push and pull factors are very important factors in

increasing the level of tourists who visit the tourism sites. It is recommended that the

improvement of income of the tourists, social interaction, historical sites and

facilities such as accommodations and the infrastructures such as transportation

facilities and communication facilities.