The Marketing Implication of Privatization of Government Parastatals (A Case Study of African Petroleum)

Subscribe to access this work and thousands more

TABLE OF CONTENTS

TITLE PAGE i

CERTIFICATION ii

DEDICATION iii

ACKNOWLEDGEMENTS iv

TABLE OF CONTENTS vi

CHAPTER ONE

1.0 Introduction 1

1.1 Background History of Privatization

1.1 Statement of problem of the Study 5

1.2 Aims and Objectives of the Study 5

1.3 Significance of the Study 6

1.4 Scope of the Study 7

1.5 Limitations of the Study 7

1.6 Definition of Key Terms 8

CHAPTER TWO : Literature Review

2.1 Marketing Concept and Definition 9

2.2 Petroleum Marketing Defined 16

2.3 Pricing Policies and Strategy of Petroleum 18

2.4 Channel of Distribution of Petroleum Product 25

2.5 Implication of Privatization of Marketing of Petroleum Product 36

2.6 Advantage and Disadvantage of Privatization of Petroleum Product 38

CHAPTER THREE

RESEARCH METHODOLOGY

3.1 Research Design 40

3.2 Population of the Study 40

3.3 Sampling Technique 41

3.4 Data Collection Method 41

3.5 Method of Data Analysis 42

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS

4.1 Brief History of African Petroleum 43

4.2 Data Presentation 46

4.3 Analysis of Data 54

4.4 Discussion of Findings 66

CHAPTER FIVE

5.1 Summary of Findings 68

5.2 Conclusions 69

5.3 Recommendations 71

REFERENCES 74

APPENDIX 75

QUESTIONNAIRE 76


Subscribe to access this work and thousands more
Save
Need help with your academic research project/paper, technical or creative writing? Hire our expert researchers and writers. Click Here to Submit a Writing Request
Overall Rating

0

5 Star
(0)
4 Star
(0)
3 Star
(0)
2 Star
(0)
1 Star
(0)
APA

Consults, E. (2021). The Marketing Implication of Privatization of Government Parastatals (A Case Study of African Petroleum). Afribary. Retrieved from https://afribary.com/works/the-marketing-implication-of-privatization-of-government-parastatals-a-case-study-of-african-petroleum

MLA 8th

Consults, Education "The Marketing Implication of Privatization of Government Parastatals (A Case Study of African Petroleum)" Afribary. Afribary, 22 Dec. 2021, https://afribary.com/works/the-marketing-implication-of-privatization-of-government-parastatals-a-case-study-of-african-petroleum. Accessed 24 Jan. 2022.

MLA7

Consults, Education . "The Marketing Implication of Privatization of Government Parastatals (A Case Study of African Petroleum)". Afribary, Afribary, 22 Dec. 2021. Web. 24 Jan. 2022. < https://afribary.com/works/the-marketing-implication-of-privatization-of-government-parastatals-a-case-study-of-african-petroleum >.

Chicago

Consults, Education . "The Marketing Implication of Privatization of Government Parastatals (A Case Study of African Petroleum)" Afribary (2021). Accessed January 24, 2022. https://afribary.com/works/the-marketing-implication-of-privatization-of-government-parastatals-a-case-study-of-african-petroleum