THE PATTERN AND NATURE OF SEASONAL FILM VIEWERSHIP AMONG UNIVERSITY OF MAIDUGURI STUDENTS

ABSTRACT

This study, The Pattern and nature of seasonal Film viewership among University of Maidugri students notes that seasonal films comes in series and students consumes a lot of time watching this films to the detriment of their studies

Research has shown that, films just like books, are important medium of cultural transmission and socialization. Thus, the concern on media Influence has led to the development of different communication theories in an attempt to explain the relationship between communication messages and their Influence on the respondent. The thrust of this work was therefore, to examine the pattern and nature which these students watches this films  and how much it has influenced them.

The survey research method was adopted, with a sample size of 360. The questionnaire was the research instrument for the collection of data. Findings revealed that many of the students are already addicted to watching seasonal films which has invariably affected their studies, although a good number of them  are mainly interested in the educational and informative contents of such films.

The study recommends among other things that the Nigerian film industry should use their medium to promote the very rich cultural values of Nigeria and Africa. More so, the Tourism industry should cash in on the large audience that the entertainment sector is drawing, to re-brand, package and present the good image of Nigeria as a country of economic opportunities and decent moral values.

THE PATTERN AND NATURE OF SEASONAL FILM VIEWERSHIP AMONG UNIVERSITY OF MAIDUGRI STUDENTS

TABLE OF CONTENTS

CHAPTER ONE

Introduction

1.1. Background of the Study

1.2. Statement of the Problem

1.3. Objectives of the Study

1.4. Research Questions

1.5. Significance of the Study

1.6. Scope and Limitation of Study

1.7. Definition of Terms

1.8. Assumptions

References

CHAPTER TWO

Literature Review

2.0. Introduction

2.1. Historical analysis of Films in Nigeria

2.2. Influences of Film viewing on students Psychological attributes

2.3. Contents of films: Gender and Racial stereotyping

2.4. Studies on Media Influence.

2.5. Theoretical Framework.

References

  

CHAPTER THREE

RESEARCH METHODOLOGY

3.1. Research Design

3.2. Area of Study

3.3. Population of study

3. 4. Sample size

3.5. Sampling procedure

3.6. Measuring Instrument

3.7. Method of Data Analysis

3.8. Validity of Instrument

3.9. Reliability of Instrument.

References

CHAPTER FOUR

DATA ANALYSIS AND FINDINGS

4.1. Presentation of Data

4.2. Discussion and Interpretation of findings

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATION

5.1. Discussion of findings

5.2. Summary

5.3. Conclusions

5.4. Recommendations

5.5. Proposal for Further Studies

References

Appendixes.

LIST OF TABLES

Table 1: Respondents’ Age Distribution

Table 2: Gender Distribution

Table 3: Marital Status

Table 4: Showing Religious affiliation

Table 5: Showing if respondents watch seasonal films

Table 6: Showing the rate of watching seasonal films

Table 7: Showing the various medium these students use in watching seasonal films.

Table 8: Showing the respondents preference of watching seasonal films to other types of films.

Table 10: Showing if the respondents are influenced or not by watching seasonal films.

Table 11: showing if the influence is positive or negative.

Table 12. Showing if the students are addicted to watching seasonal films.

Table 13: Showing reasons for watching seasonal films.