THE PLACE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE OF TOOTHPASTE (A CASE STUDY OF CLOSE UP)

ABSTRACT

This research for the place of Advertising in motivating consumer Brand preference of Toothpaste (A case study of Close-Up. Their objectives is to find out if close up is rendering high quality services to the consumers. In order to collect data in the study, the researcher used questionnaires, interviews and observation in collecting data. The data collected was analysed in tables using percentages and frequencies. Hypothesis was also tested using chisquare from data analysis the following findings came up:
(i)Close-up have adequate facilitates competent staffs 
(ii)They render high quality services to consumers
(iii)They consider the welfare and satisfaction of customers in running the company.

The major problem confronting close-up is that they don’t have enough transport and storage facilities. Based on the above findings, the researcher recommends that;
i)The provision of adequate warehouse and reservation centres for these entertainments service facilities.
ii)The provision of adequate transportation facilities to help make available these service to the consumers who need them.

TABLE OF CONTENTS
Title Page
Approval Page
Dedication
Acknowledgement
Abstract
Table of Content

CHAPTER ONE
Introduction
Background of the Study
Statement of problems
Research Objective
Significance and need for the study
Scope of the Study

CHAPTER TWO
Review of Related Literature
Meaning of Advertising
Purpose of Advertising
Categories of product Advertising
Perception process in advertising
Advertising and product positioning
Advertising and competition among Toothpaste firms

CHAPTER THREE
Summary of finds, Recommendation and Conclusion
Summary of findings
Recommendation

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APA

Research, A. (2018). THE PLACE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE OF TOOTHPASTE (A CASE STUDY OF CLOSE UP). Afribary. Retrieved from https://afribary.com/works/the-place-of-advertising-in-motivating-consumer-brand-preference-of-toothpaste-a-case-study-of-close-up

MLA 8th

Research, Afri "THE PLACE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE OF TOOTHPASTE (A CASE STUDY OF CLOSE UP)" Afribary. Afribary, 03 Feb. 2018, https://afribary.com/works/the-place-of-advertising-in-motivating-consumer-brand-preference-of-toothpaste-a-case-study-of-close-up. Accessed 23 Dec. 2024.

MLA7

Research, Afri . "THE PLACE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE OF TOOTHPASTE (A CASE STUDY OF CLOSE UP)". Afribary, Afribary, 03 Feb. 2018. Web. 23 Dec. 2024. < https://afribary.com/works/the-place-of-advertising-in-motivating-consumer-brand-preference-of-toothpaste-a-case-study-of-close-up >.

Chicago

Research, Afri . "THE PLACE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE OF TOOTHPASTE (A CASE STUDY OF CLOSE UP)" Afribary (2018). Accessed December 23, 2024. https://afribary.com/works/the-place-of-advertising-in-motivating-consumer-brand-preference-of-toothpaste-a-case-study-of-close-up