The Role of Advertising in a Manufacturing Organization (A Case Study of Nigeria Bottling Company Ilorin)

ABTRACT

The role of advertisment in a manufacturing organisation. (a case study of nigeria bottling company ilorin) this project work will examine the role of advertisment in manufacturing company. Using Nigeria bottling company ilorin as a case study. Advertisment of product as help to promote and ehance the production in manufacturing company, it has brought about growth am of any company that is to make profit.

This project will be divided in to five chapters as follows chapter one :- this chapter will contain general introduction, objective of the study, and the limitation and constaints of the study history background of nigeria bottling company, definition of advertisment terms and important of advertisment in manufacturing company. Chapter two this chapter will be focussed or literature renew. Chapter three:- in this  chapter will contain research methodology, source of data collection, data techniques, administration of research analysis. Chapter four will focus on presentation and analysis of data chapter five will contain summary, recommendation, and conclusion.

TABLE OF CONTENTS

Tittle page

Dedication

Acknoledgement

Abtract

Table of content

CHAPTER ONE

1.1Introduction

1.2Statement of problem

1.3Objective of of studyimportance of the study

1.4Importance of the study

1.5Scope and limmitation of the study.

CHAPTER TWO

2.1 Definition of advertising

2.2Objective of advertising

2.3Economics justification of advertising

2.4Forms of advertising

2.5Critism of advertising

CHAPTER THREE

3.1Source of data and information

3.2Research population and sample data

3.3Statistical techniques

3.4Research problems

CHAPTER FOUR

4.1Presentation and analysis of data 

4.2Summary findings,

CHAPTER FIVE

5.1 Conclusion on finding

5.2 Recommendations 

References