The Role of Advertising in a Manufacturing Organization (A Case Study of Nigeria Bottling Company Ilorin)

ABTRACT

The role of advertisment in a manufacturing organisation. (a case study of nigeria bottling company ilorin) this project work will examine the role of advertisment in manufacturing company. Using Nigeria bottling company ilorin as a case study. Advertisment of product as help to promote and ehance the production in manufacturing company, it has brought about growth am of any company that is to make profit.

This project will be divided in to five chapters as follows chapter one :- this chapter will contain general introduction, objective of the study, and the limitation and constaints of the study history background of nigeria bottling company, definition of advertisment terms and important of advertisment in manufacturing company. Chapter two this chapter will be focussed or literature renew. Chapter three:- in this  chapter will contain research methodology, source of data collection, data techniques, administration of research analysis. Chapter four will focus on presentation and analysis of data chapter five will contain summary, recommendation, and conclusion.

TABLE OF CONTENTS

Tittle page

Dedication

Acknoledgement

Abtract

Table of content

CHAPTER ONE

1.1 Introduction

1.2 Statement of problem

1.3 Objective of of studyimportance of the study

1.4 Importance of the study

1.5 Scope and limmitation of the study.

CHAPTER TWO

2.1 Definition of advertising

2.2 Objective of advertising

2.3 Economics justification of advertising

2.4 Forms of advertising

2.5 Critism of advertising

CHAPTER THREE

3.1 Source of data and information

3.2 Research population and sample data

3.3 Statistical techniques

3.4 Research problems

CHAPTER FOUR

4.1 Presentation and analysis of data 

4.2 Summary findings,

CHAPTER FIVE

5.1 Conclusion on finding

5.2 Recommendations 

References