The Role Of Media In Culture Modification In Uganda. A Case Study Of Toro Culture

ABSTRACT

The main purpose of the study was to show the role of media in degrading the Uganda

culture so as to find ways that could reduce or prevent the problem.

The objectives of the study were;

To find out the extent to which the media has changed culture in Uganda.

To find out the role played by media in the Toro culture modification.

To find out the extent to which media has degenerated Toro culture and,

To find possible solutions to the degenerated Toro culture

The study population of 30 respondents from Kitooro Entebbe, cultural artists of National

Theatre and two Journalists at the media centre gave a positive response to this research.

The findings of the study revealed that electronic media was reported to be the most

important aspect in degenerating culture through disseminating pornographic infonnation

and films more especially the internet and television.

HOever, on average the media has promoted cultural beliefs and norms through

educating people on their origins.

Basing on the study findings, it was recommended that cultural books should be higbly

promoted, restricting pornography in both print and electronic media and cultural

competitions programmess should be emphasized in the media so that Ugandan cultures

can be preserved.