The Role Of Media-Oriented Health Awareness Campaigns Among The Youth About Stds

TABLE OF CONTENTS

DECLARATION .......................................................................................................... ii

DEDICATION ............................................................................................................. iii

ACKNOWLEDGEMENT ........................................................................................... iv

ABSTRACT ................................................................................................................... v

TABLE OF CONTENTS ............................................................................................ vi

LIST OFTABLES ...................................................................................................... viii

ACRONYMS ................................................................................................................. x

CHAPTER ONE ........................................................................................................... 1

1.0 BACKGROUND TO THE STUDY .................................................................... 1

1.1 FORESIGHT ........................................................................................................ 1

1.2 OBJECTIVES OF THE STUDY ........................................................................ 2

1.2.1 MAIN OBJECTIVE ...................................................................................... 2

1.2.2 AIMS .............................................................................................................. 2

1.3 STATEMENT OF THE PROBLEM ................................................................. 2

1.4 HYPOTHESIS ..................................................................................................... 2

1.5 SIGNIFICANCE OF THE STUDY .................................................................... 3

1.6 SCOPE OF THE STUDY .................................................................................... 3

1.7 METHODOLOGY .............................................................................................. 3

CHAPTER TWO .......................................................................................................... 4

1.0 BACKGROUND .................................................................................................. 4

2.1 YOUTH AND HIV .............................................................................................. 4

2.2 SOURCES OF INFORMATION ....................................................................... 5

2.3 IMPLEMENTING BEHAVIOURAL CHANGE .............................................. 6

CHAPTER THREE ...................................................................................................... 8

3.0 HISTORY OF STRAIGHT TALK FOUNDATION ......................................... 8

3.1 STRAIGHT TALK FOUNDATION ACTMTIES ........................................... 8

3.2 STRAIGHT TALK KEY MESSAGES ................................................................. 8

3.3 DISTRIBUTION CHANNELS .......................................................................... 9

3.4 ACHIEVEMENTS OF STRAIGHT TALK FOUNDATION ........................... 9

3.5 PROBLEMS EXPERIENCED .......................................................................... 10

3.6 FUTURE PLANS ............................................................................................... 10

CHAPTER FOUR ........................................................................................................ 12

4.0 RESEARCH FINDINGS AND ANALYSIS ...................................................... 12

4.1 KNOWLEDGE ABOUT SEX ............................................................................ 13

4.1.0 AGE OF KNOWING ABOUT SEX ............................................................ 13

4.1.1 INCIDENCE OF SEXUAL ACTMTY ...................................................... 14

4.1.2 THOUGHT OF CONSEQUENCES OF HAVING SEX .......................... 14

4.1.3 SOURCE ABOUT CONSEQUENCES OF HAVING SEX ....................... 15

4.2 ATTITUDE OF RESPONDENTS TOWARDS SEX EDUCATION .............. 16

4.2.1 KNOWLEDGE ABOUT STDs .................................................................... 17

4.2.2 KNOWLEDGE OF HIV AS AN STD ......................................................... 18

4.3 TYPE OF MEDIA USED IN EDUCATING THE YOUTH ........................... 18

4.4 KNOWLEDGE ABOUT STRAIGHT TALK PULLOUTS ............................. 20

4.4 RECOMMENDATION TO FRIENDS ............................................................ 21

CHAPTER FIVE ........................................................................................................ 22

5.1 DISCUSSION OF FINDINGS .......................................................................... 23

5.2 RECOMMENDATIONS FOR FURTHER RESEARCH .............................. 24

5.3 PROBLEMS ENCOUNTERED ...................................................................... 25

5.4 CONCLUSIONS ............................................................................................... 26