The study intended to investigate the role of product mix on revenue performance in commercial
banks a case study of Stanbic bank, Nakasero branch being guided by a problem statement that is
to say the task of designing product mixes in commercial banks is increasingly getting more
complex due to the increasing competition of both financial and non financial banks in the
economy the concept seemed to have been taken for granted which forced the researcher to end
up conducting a detailed research in order to examine the role of product mix on revenue
performance in commercial banks a case study of Stanbic bank, Nakasero branch
The main specific objectives of this study were to find out the composition of the product mix in
commercial banks, to examine the performance of revenue in commercial banks and to assess the
link between product mix and revenue performance in commercial banks. In data collection
process, the researcher employed instruments like closed and self administered questionnaires
and interviews for primary data and extensive library research for secondary data which were all
analyzed using Microsoft excel, presented in tables and pie charts for easy interpretation.
In as far as findings are concerned, the study found out the failure by the bank to provide or avail
its products to consumers led to poor revenue performance and were not entirely due to high
interest rate charged on the products but there were other factors which led to an increase and a
decrease in revenue.
Furthermore, other factors which lead to increase or decrease in revenue include entry of non
banking competitors into the banking market, pricing and regulation of products provided and
demographic location, political factors, competition and income levels among others.
Commercial banks are recommended to carry out data mining that is, getting detailed
information about how each customer uses the product which will help identify customers likely
to be other products and services.
Commercial banks should remove some of the products and services that are bringing in low or
no revenue at all so as to remain with products that are much profitable and generate more revenue.
SSA, R (2021). The Role Of Product Mix On Revenue Performance In Commercial Banks. A Case Study Of Stanbic Bank, Nakasero Branch. Afribary.com: Retrieved June 24, 2021, from https://afribary.com/works/the-role-of-product-mix-on-revenue-performance-in-commercial-banks-a-case-study-of-stanbic-bank-nakasero-branch
Research, SSA. "The Role Of Product Mix On Revenue Performance In Commercial Banks. A Case Study Of Stanbic Bank, Nakasero Branch" Afribary.com. Afribary.com, 04 Jun. 2021, https://afribary.com/works/the-role-of-product-mix-on-revenue-performance-in-commercial-banks-a-case-study-of-stanbic-bank-nakasero-branch . Accessed 24 Jun. 2021.
Research, SSA. "The Role Of Product Mix On Revenue Performance In Commercial Banks. A Case Study Of Stanbic Bank, Nakasero Branch". Afribary.com, Afribary.com, 04 Jun. 2021. Web. 24 Jun. 2021. < https://afribary.com/works/the-role-of-product-mix-on-revenue-performance-in-commercial-banks-a-case-study-of-stanbic-bank-nakasero-branch >.
Research, SSA. "The Role Of Product Mix On Revenue Performance In Commercial Banks. A Case Study Of Stanbic Bank, Nakasero Branch" Afribary.com (2021). Accessed June 24, 2021. https://afribary.com/works/the-role-of-product-mix-on-revenue-performance-in-commercial-banks-a-case-study-of-stanbic-bank-nakasero-branch