THE ROLE OF PUBLIC RELATIONS IN BUILDING CORPORATE IMAGE

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ABSTRACT 
This study is aimed, at pointing the role of public relations department  and the practitioner in building the corporate  image in government parastiatls 

TABLE OF CONTENT
TITLE PAGEII
APPROVAL PAGEIII
DEDICATIONIV
ACKNOWLEDGMENTV
ABSTRACTVI
TABLE  OF CONTENTVII

CHAPTER ONE INTRODUCTION
1.1THE HISTORY OF NIGERIAN AIRWAYS 7
1.2THE OBJECTIVES OF NIGERIAN AIRWAYS8
1.3STATEMENT OF RESEARCH PROBLEM10
1.4OBJECTIVES OF THE STUDY12
1.5SIGNIFICANCE OF THE STUDY13
1.6RESEARCH QUESTIONS 14
1.7RESEARCH HYPOTHESIS/NULL HYPOTHESIS15
1.8DEFINITION OF TERMS –CONCEPTUAL16
1.9DEFINITION OF TERMS OPERATIONAL17
1.10ASSUMPTION18
1.11LIMITATIONS OF THE STUDY18

CHAPTER TWO
2.1THE ORIGIN AND CONCEPT OF
 PUBLIC RELATIONS20
2.2THE PLACE OF PUBLIC RELATIONS IN AN ORGANISATION20
2.3CORPORATE PUBLICS24
2.4CORPORATE IMAGE31
2.5SOCIAL RESPONSIBILITY34
2.6THE PUBLIC RELATIONS PRACTITIONER38
2.7SUMMARY OF LITERATURE REVIEW40

CHAPTER THREE
3.1RESEARCH METHOD43
3.2RESEARCH DESIGN43
3.3POPULATION AND SAMPLE44
3.4MEASURING INSTRUMENT44
3.5ANALYSIS46

CHAPTER  FOUR47

CHAPTER FIVE
5.1SUMMARY62
5.2RECOMMENDATIONS63
5.3CONCLUSION65
BIBLIOGRAPHY67

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APA

Ugwu, A. (2018). THE ROLE OF PUBLIC RELATIONS IN BUILDING CORPORATE IMAGE. Afribary. Retrieved from https://afribary.com/works/the-role-of-public-relations-in-building-corporate-image-8885

MLA 8th

Ugwu, Anderson "THE ROLE OF PUBLIC RELATIONS IN BUILDING CORPORATE IMAGE" Afribary. Afribary, 29 Jan. 2018, https://afribary.com/works/the-role-of-public-relations-in-building-corporate-image-8885. Accessed 04 Dec. 2022.

MLA7

Ugwu, Anderson . "THE ROLE OF PUBLIC RELATIONS IN BUILDING CORPORATE IMAGE". Afribary, Afribary, 29 Jan. 2018. Web. 04 Dec. 2022. < https://afribary.com/works/the-role-of-public-relations-in-building-corporate-image-8885 >.

Chicago

Ugwu, Anderson . "THE ROLE OF PUBLIC RELATIONS IN BUILDING CORPORATE IMAGE" Afribary (2018). Accessed December 04, 2022. https://afribary.com/works/the-role-of-public-relations-in-building-corporate-image-8885