THE ROLE OF RADIO ON THE PROMOTION OF UGANDA’S ENTERTAINMENT INDUSTRY, A CASE STUDY OF GALAXY FM

ABSTRACT

This research report comprises of five chapters that is to say chapter, chapter two, three, four and

chapter five including the appendices which comprises of the acceptance letter from the

organization, and the questionnaires.

In chapter one, a clear description of the background of the study, the problem statement, the.

research objectives, questions, scope of the study.

Chapter two comprises of the literature review, conceptual frame work and a discussion about

the empirical studies of the research objectives.

Chapter three comprises of the methodology that will used to collect data from the field, it

comprises of the research design, study population , sample size and procedure , sources and

collection methods, data collection instruments data analysis and data presentation.

Chapter Four presents the data presentation and analysis of the findings obtained from the field.

Various techniques of data analysis were used that is to say, frequency tables were used to

analyze the demographic characteristics of respondents, means and standard deviation for the

effects of each objectives upon financial performance, and the linear regression to examine the

relationships between the independent and dependent variables.

Finally chapter five consists of the conclusions and recommendation~ and further areas of

reseafch followed by appendices.

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