TABLE OF CONTENT
DECLARATION
APPROVAL
DEDICATION iii
ACKNOWLEDGEMENT
TABLE OF CONTENT V
LIST OF TABLES VU
LIST OF ABBREVIATION viii
ix
CHAFFER ONE I
INTRODUCTION I
CHAFFER TWO
LITERATURE REVIEW 7
2.0 Introduction 7
2.1 ‘Theoretical Review 7
2.2 Emipirical Review 9
2.3 The Role of Television in the Promotion of Community Development Initiatives 11
2.3.1 Television Effects on Social Development II
2.3.2. Television in Public Service Delivery 13
2.3.3 Television Affects Development Communication Through Its Programming For The Audience.... 15
2.4 The concept of programming 17
2.4.1 Indicators of Effective Programming 18
2.12 Programs aired by BBS TV 20
2.1.3 Time Spent Watching a Given Program 25
2.3 Relationship Between TV Programming And Development 26
2.6 Conclusion 26
CHA~R THREES 28
METHODOLOGY 28
3.0 Introduction 28
3.lResearchDesign 28
3.2 Study Population 28
3.3 Sample Size Determination And Selection 28
Table 3.1: Target population and Sample size and sampling techniques 29
3.4 Sampling Technique and Procedure 29
3.4.1 Probability sampling 30
3.4.2 Non Probability Sampling 30
3.5 Data source 30
3.5.IPrimary data 30
3.5.2 Secondary data 30
3.6 Data Collection Instruments 30
3.6.1 Questionnaire 30
3.6.2 Interview guide 31
3.6.3 Documentary Review Check List 31
3.7 Quality Control 31
3.7.1 Validity 31
v
3.7.2 Reliability .32
3.8 Measurement of variables 32
3.9 Data processing and Analysis 33
3.9.1 Quantitative Data Analysis
3.9.2 Qualitative Data Analysis 33
3.10 Ethical issues 33
3.11 Anticipated Limitations and solutions of the study 34
CHAPTER FOUR
PRESENTATION, INTERPRETATION AND ANALYSIS OF THE FINDINGS 35
4.0. Introduction 35
4.1. Bio data ofthe respondents
4.1.1 Gender of Respondents 35
4.1.3 The level of education 36
4.1.4 Marital status of the respondents 36
4.1.5 Duration of by respondents 37
4.2 The role of television in the promotion of community development initiatives in Uganda 38
4.3 The kinds of programs used in the promotion of community development in Uganda 41
4.4 How BBS TV Programs are promoting community development in Uganda 43
CHAPTER FIVE 46
DISCUSSION, CONCLUSION AND RECOMMENDATIONS 46
5.0 Introduction 46
5.1. Discussion of the findings 46
5.1.1 The role of television in the promotion of community development initiatives in Uganda 46
5.12 The Kinds of Programs Used In The Promotion Of Community Development In Uganda 47
5.1.3 How BBS TV Programs are promoting community development in Uganda 47
5.2. Conclusion 48
5.3 Recommendations 49
5.4 Areas fbr further study 50
REFERENCES 51
APPENDICES 53
ABSTRACT The study examined the “The role of’ television in promotion of community development in Uganda”. The study was carried out at 13135 TV broadcaster. The study achieved the following objectives; to examine the role of’ television in the promotion of community development initiatives in Uganda a case study of [3BST V. to determine the kinds of programs used in the promotion of community development by BBS TV and also to ascertain how BBS TV Programs are promoting community development in Uganda. The researcher adopted the case study research design and correlation study design which explored role of television in promoting community development in Uganda. Data was collected from a sample of 44 respondents in using self—administered questionnaires and was later analyzed and majority of’ respondents in the table 6 above showed the total number of respondents and their percentage level that responded to the question. From the result obtained, it was observed that majority of’ respondents combining both the “Agree” and “Strongly Agree” responses with (55%) believe that whether BBS TV was contributing to how people think (about development. i.e. agricultural practices, gender equality, good governance and transparency. etc. Furthermore the study went on and made conclusions that a number of different ways in which television stations engage in the process of enhancing people’s capabilities. The television stations under analysis are used to disseminate development messages which highlight the importance of adopting new innovations and best practices. They contribute to raising people’s awareness about existing problems and influencing them to do something about their situation. The study findings finally recommended that there is a need to close the research gap with regards to understanding the role of the audience and patte1~ns of media consumption within both the social and individual use contexts. With a 11 fly—percent urban population and large tracts of agrarian populations segmented into small villages and townships across Uganda, the transference of modernity ideas and cultures in message negotiation that are the result of demographic differences should he important for informing programming in development communication.
JESCA, M (2022). The Role of Television in Promotion of Community Development in Uganda. Afribary. Retrieved from https://afribary.com/works/the-role-of-television-in-promotion-of-community-development-in-uganda
JESCA, MBABAZI "The Role of Television in Promotion of Community Development in Uganda" Afribary. Afribary, 19 Jul. 2022, https://afribary.com/works/the-role-of-television-in-promotion-of-community-development-in-uganda. Accessed 29 Apr. 2024.
JESCA, MBABAZI . "The Role of Television in Promotion of Community Development in Uganda". Afribary, Afribary, 19 Jul. 2022. Web. 29 Apr. 2024. < https://afribary.com/works/the-role-of-television-in-promotion-of-community-development-in-uganda >.
JESCA, MBABAZI . "The Role of Television in Promotion of Community Development in Uganda" Afribary (2022). Accessed April 29, 2024. https://afribary.com/works/the-role-of-television-in-promotion-of-community-development-in-uganda