The Role Of The Broadcast Media In Preserving Culture: A Case Study Of Wbs Television

ABSTRACT

The research topic was chosen because the media do not believe that preserving culture is part

and parcel of the media and can enhance people’s understanding of culture and its values.

The research examined the role played by the broadcast media in preserving culture in Uganda.

This is because cultural values had deteriorated and WBS a luganda speaking station was chosen

because it that covers almost the biggest percentage of the country.

Specific objectives were used to examine the role played by the media in preserving culture, to

establish how the media preserves culture in Ugandan, to find out the challenges faced by the

media in preserving culture in Uganda and to find out the effects of international media on local

culture.

The data was collected, analyzed and presented in tabular form showing the percentage and

frequencies based on the analyzed information. This provided a clear meaning and therefore easy

understanding of the data presented.

Summaries and conclusions were made. If the measures given are put in place, the broadcast

media will hugely improve and highly preserve culture in the country.