ABSTRACT
The positive aspect of media in building an organization's image, has been
misunderstood and misinterpreted by many people. Infact some business owners,
directors and managers have not yet been able to draw a line between the role of Public
Relation Officer, marketing executives and relation managers.
In this project paper, I basically focused on the role the media has played in the corporate
image building of a company or organization. This research also explains what such
companies miss without the functional role of info1mation and communication/public
relation manager department. Theories from literature and practices have shown that public relations practitioners have had a pivoted role in selling a company to its publics and the general public.
ORONDI, F (2021). The Role Of The Media In Image -Building Of An Organisation. A Case Study Of Taso-Muhimbill. Afribary. Retrieved from https://afribary.com/works/the-role-of-the-media-in-image-building-of-an-organisation-a-case-study-of-taso-muhimbill
ORONDI, FAUDA "The Role Of The Media In Image -Building Of An Organisation. A Case Study Of Taso-Muhimbill" Afribary. Afribary, 11 Jun. 2021, https://afribary.com/works/the-role-of-the-media-in-image-building-of-an-organisation-a-case-study-of-taso-muhimbill. Accessed 19 Apr. 2024.
ORONDI, FAUDA . "The Role Of The Media In Image -Building Of An Organisation. A Case Study Of Taso-Muhimbill". Afribary, Afribary, 11 Jun. 2021. Web. 19 Apr. 2024. < https://afribary.com/works/the-role-of-the-media-in-image-building-of-an-organisation-a-case-study-of-taso-muhimbill >.
ORONDI, FAUDA . "The Role Of The Media In Image -Building Of An Organisation. A Case Study Of Taso-Muhimbill" Afribary (2021). Accessed April 19, 2024. https://afribary.com/works/the-role-of-the-media-in-image-building-of-an-organisation-a-case-study-of-taso-muhimbill