The Role of the Media in Preserving Culture in Uganda a Case Study of Wes Tv (Wavah Broadcasting Services)

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TABLE OF CONTENTS

DECLARATION

APPROVAL

DEDICATION

ACKNOWLEDGMENT iv

TABLE OF CONTENTS

LIST OF TABLES

LIST OF ACRONYMS

ABSTRACT

CHAPTER ONE 1

INTRODUCTION 1

1.1 Background of the study 1

1.2 Statement of the problem 2

1.3 Purpose of the study 3

1.4 Objectives of the study 3

1.5 Research questions 4

1.6 Scope of the study 4

1.6.1 Geographical scope 4

1.6.2 Content scope 4

1.6.3 Time scope 5

1.7 Significance of the study 5

1.8 Theoretical review s

CHAPTER TWO 7

LITERATURE REVIEW 7

2.0 Introduction 7

2.1 Definitions of culture and media 7

v

2.2 Ugandan laws on culture ~

2.3 Media and cultural preservation in Uganda 10

2.4 Effects of international media on local culture 13

CHAPTER THREE 16

METHODOLOGY 16

3.0 Introduction 16

3.1 Research Design 16

3.2 Area and population of study 16

3.3 Sample size 16

3.4.1 Sample technique 17

3.4.2 Sample procedure 17

3.5 Data collection instruments 17

3.7 Data analysis 18

3.7.1 Editing 18

3.7.2 Coding 19

3.7.3 Tabulation 19

3.8 Ethical procedure 19

3.9 Limitations of the study 20

~HAPTER FOUR 21

3RESENTATION, ANALYSIS AND DISCUSSION OF THE FINDINGS 21

LO Introduction 21

1 Socio-demographic Characteristics 21

1.1 Age of the respondents 21

.1.2 Marital Status of the respondents 22

.1.3 Sex of the respondents 22

.1.4 Educational status of the respondents 23

.2 How the media preserves culture in Ugandan 24

vi

4.3: The challenges faced by the media in preserving culture in Uganda 26

4.4: Effects of international media on local culture 28

CHAPTER FIVE 30

SUMMARY OF THE MAJOR FINDINGS, RECOMMENDATION, AND

CONCLUSIONS 30

5.0 Introduction 30

5.1 Summary of the study 30

5.2 Conclusions 31

5.3 Recommendations 32

5.4 Area for further research 34

REFERENCES 35

APPENDICES 38

ABSTRACT The research on “role of the media in preserving culture in Ugand& was conducted in WBS TV (Wavah Broadcasting services) which is located in Uganda’s capital-Kampala The sample size of 100 respondents were chosen and this included; 40 WBS workers, 3Ô journalists, 5 media anqlysts, 5 cultural activists, and the 20 community members. The responses got from these respondents were generalized to the whole population in Uganda The research was guided by the objectives of the study which included; finding out how the media preserves culture in Ugandan, finding out the challenges faced by the media in preserving culture in Uganda, and finding out the effects of international media on local culture. Research objective one sought to establish how the media preserves culture in Ugandan and the findings revealed that; moral degeneration, adoption of strange way of life, crime increase and hostility were the answers given by the respondents Objective two sought to find out the challenges faced by the media in preserving culture in Uganda and the findings revealed that; inadequate resources, government attacks, poor cooperation with the public and poor access to information; and objective number three sought to find out the effects of international media on local culture and the findings revealed that; playing of Ugandan music, teaching of Ugandan culture, showing of Ugandan movies, casting of Ugandan TV programmes. Conclusions and recommendations were later mnde after interpreting and analyzing data.

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APA

Frontiers, E. & SEITH, N (2022). The Role of the Media in Preserving Culture in Uganda a Case Study of Wes Tv (Wavah Broadcasting Services). Afribary. Retrieved from https://afribary.com/works/the-role-of-the-media-in-preserving-culture-in-uganda-a-case-study-of-wes-tv-wavah-broadcasting-services

MLA 8th

Frontiers, Edu, and NAHURIRA SEITH "The Role of the Media in Preserving Culture in Uganda a Case Study of Wes Tv (Wavah Broadcasting Services)" Afribary. Afribary, 20 Aug. 2022, https://afribary.com/works/the-role-of-the-media-in-preserving-culture-in-uganda-a-case-study-of-wes-tv-wavah-broadcasting-services. Accessed 02 Oct. 2022.

MLA7

Frontiers, Edu, and NAHURIRA SEITH . "The Role of the Media in Preserving Culture in Uganda a Case Study of Wes Tv (Wavah Broadcasting Services)". Afribary, Afribary, 20 Aug. 2022. Web. 02 Oct. 2022. < https://afribary.com/works/the-role-of-the-media-in-preserving-culture-in-uganda-a-case-study-of-wes-tv-wavah-broadcasting-services >.

Chicago

Frontiers, Edu and SEITH, NAHURIRA . "The Role of the Media in Preserving Culture in Uganda a Case Study of Wes Tv (Wavah Broadcasting Services)" Afribary (2022). Accessed October 02, 2022. https://afribary.com/works/the-role-of-the-media-in-preserving-culture-in-uganda-a-case-study-of-wes-tv-wavah-broadcasting-services