The study is about the role of the media in promoting financial literacy in Uganda taking New
Vision as the case study. The study was guided by the following questions- What are causes of
financial literacy among people in Uganda? What are the solutions put forward to reduce financial
literacy in Uganda? Describe the different strategies put forward to fight financial literacy in
Uganda. What are the roles of the media in promoting financial literacy in Uganda?
The population under study comprised of 80 respondents. The study adopted random sampling
technique to determine the sample population size. The data was collected using questionnaires. It
was then edited and analyzed by use of Statistical Package for Social Sciences (SPSS) software
using descriptive statistics indexes such as mean, percentages and frequency distribution method.
The data was presented in the form of tables and figures according to the research questions.
The study recommended that the Governments, donors and financial service providers should
support the scale-up of savings groups, for example by working with mobile companies to develop
enabling technologies such as group pin codes. Governments should recognize, rather than
regulate community savings groups and incorporate them into long-term national financial
inclusion strategies. Governments should work with financial service providers to ensure that
savings groups can access formal financial institutions, as has happened in India where banks are
mandated to open accounts for community savings groups. Banks and microfinance specialists
should use Banking on Change as an example of how to design a viable ‘financial linkage’ model
that can be replicated by other banks and informal savings communities. This should be supported
and promoted by donors and international financial institutions.
The researcher suggests further research on evaluation of the television in elimination of financial
literacy. In addition, future researchers can look at the role of radios in the promotion of banks against financial literacy.
SSA, R (2021). The Role Of The Media In Promoting Financial Literacy In Uganda: A Case Study Of New Vision News Paper Kampala.. Afribary.com: Retrieved June 24, 2021, from https://afribary.com/works/the-role-of-the-media-in-promoting-financial-literacy-in-uganda-a-case-study-of-new-vision-news-paper-kampala
Research, SSA. "The Role Of The Media In Promoting Financial Literacy In Uganda: A Case Study Of New Vision News Paper Kampala." Afribary.com. Afribary.com, 04 Jun. 2021, https://afribary.com/works/the-role-of-the-media-in-promoting-financial-literacy-in-uganda-a-case-study-of-new-vision-news-paper-kampala . Accessed 24 Jun. 2021.
Research, SSA. "The Role Of The Media In Promoting Financial Literacy In Uganda: A Case Study Of New Vision News Paper Kampala.". Afribary.com, Afribary.com, 04 Jun. 2021. Web. 24 Jun. 2021. < https://afribary.com/works/the-role-of-the-media-in-promoting-financial-literacy-in-uganda-a-case-study-of-new-vision-news-paper-kampala >.
Research, SSA. "The Role Of The Media In Promoting Financial Literacy In Uganda: A Case Study Of New Vision News Paper Kampala." Afribary.com (2021). Accessed June 24, 2021. https://afribary.com/works/the-role-of-the-media-in-promoting-financial-literacy-in-uganda-a-case-study-of-new-vision-news-paper-kampala