This chapter is concerned with the background of the study, statement of
the problem, objectives of the study, research questions, scope of the
study, and significance of the study.
1.1 Background of the study
The mass media have been found to play a critical role in maintaining the
gender-power imbalance, passing on dominant, patriarchal and sexist
values. But such a situation is not inherent in the nature of media. They
can instead be agents of development and progress if guided by clear,
socially relevant policies. Their hoped-for positive contribution to women’s
advancement will only take place in the context of a framework that
clearly defines policy objectives, maps out actions and decisions which
comprise the particular policy, defines the minimum standards to be met
by all participants in the process, and provides mechanisms for assessing
progress towards policy objectives (Walch et czl, 1999). The media, as an
important agent of socialization in the modern world, either support or
contest cultural conceptions, and have a significant impact on the social
construction of gender. The media’s effects operate at the level of gender
belief systems, affecting individual beliefs and opinions about males and
females, and about the purported qualities of masculinity and femininity.
Race, class and gender are the main axes of social differentiation, with
gender being the most recently recognized perspective for academic
investigation, including policy studies. However, gender still receives little
recognition in the analysis and formulation of all types of policy,
particularly at the State level. Because of the economic hardships suffered
by many developing countries in the 1970s and 1980s, Governments had
to change their development focuses and State policies in order to redress
the shortage of foreign exchange available to service debts. But structural
adjustment policies redirected resources away from programmes which
are people-centered to those which are profit-centered. Women were hit
hardest by the redirection of resources made necessary by structural
adjustment, (UNIFEM-WAR0, 1999). Therefore, as in other areas of policy,
it is useful to conduct gender-focused analyses of what impact there has
been on the process of creating, allocating and using communication
resources to achieve the goals of the system.
Edu, F (2021). The Role Of The Media In Promoting Women Emancipation In Uganda: A Case Study Of Ntv Uganda. Afribary.com: Retrieved June 23, 2021, from https://afribary.com/works/the-role-of-the-media-in-promoting-women-emancipation-in-uganda-a-case-study-of-ntv-uganda
Frontiers, Edu. "The Role Of The Media In Promoting Women Emancipation In Uganda: A Case Study Of Ntv Uganda" Afribary.com. Afribary.com, 11 Jun. 2021, https://afribary.com/works/the-role-of-the-media-in-promoting-women-emancipation-in-uganda-a-case-study-of-ntv-uganda . Accessed 23 Jun. 2021.
Frontiers, Edu. "The Role Of The Media In Promoting Women Emancipation In Uganda: A Case Study Of Ntv Uganda". Afribary.com, Afribary.com, 11 Jun. 2021. Web. 23 Jun. 2021. < https://afribary.com/works/the-role-of-the-media-in-promoting-women-emancipation-in-uganda-a-case-study-of-ntv-uganda >.
Frontiers, Edu. "The Role Of The Media In Promoting Women Emancipation In Uganda: A Case Study Of Ntv Uganda" Afribary.com (2021). Accessed June 23, 2021. https://afribary.com/works/the-role-of-the-media-in-promoting-women-emancipation-in-uganda-a-case-study-of-ntv-uganda