The Roles of Advertisement in Nigeria Banking System (A Case Study of Skye Bank Plc)

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TABLE OF CONTENT

TITLE PAGE                                                 

CERTIFICATION                                           

DEDICATION                                                

ACKNOWLEDGMENT                              

TABLE OF CONTENT

CHAPTER ONE

1.1       INTRODUCTION

1.2       STATEMENT OF THE PROBLEM

1.3       OBJECTIVES OF THE STUDY

1.4       RESEARCH QUESTION

1.5       RESEARCH HYPOTHESIS

1.6       SIGNIFICANT OF THE STUDY

1.7       DEFINITION OF TERMS

1.8       PLAN ORGANIZATION OF THE STUDY                                              

CHAPTER TWO

2.1       LITERATURE REVIEW

2.2       HISTORICAL BACKGROUND OF SKY BANK PLC

2.3       DEVELOPMENT OF ADVERTISEMENT

2.4       THE NEED FOR COMMUNICATION

2.5       OBJECTIVE OF ADVERTISEMENT

2.6       ADVERTISING MEDIA

2.7       IMPLICATION OF ADVERTISING FOR THE BANKING INDUSTRY

2.8       GETTING ATTENTION

CHAPTER THREE

3.1       RESEARCH METHODOLOGY

3.2       SOURCES OF DATA

3.3       SAMPLE DESIGN

3.4       METHOD OF DATA COLLECTION

3.5       TECHNIQUE OF DATA ANALYSIS

CHAPTER FOUR

4.1       DATA PRESENTATION

4.2       DATA ANALYSIS

4.3       INTERPRETATION OF DATA

CHAPTER FIVE

5.1       FINDINGS

5.2       SUMMARY

5.3       CONCLUSION

5.4       RECOMMENDATIONS


 


CHAPTER ONE

1.1 BACKGROUND OF THE STUDY

         As human approaches 21st century with it owe-inspiring problems and opportunities company’s institutions and nations continually centre their attention on the growth of marketing sectors. In the years gone by there had been agrarian economy where people were self sufficient. With time however, division of labour set n contemporary society have now evolved specialized sectors as the banking sector the focus of this research work.

         The immense of marketing in the banking sectors has for long been obvious what more there in Nigeria content with the coming of colonials along with their European culture featuring the establishment of African Banking Corporation in 1892. Then, it was shouldered with the function of distributing England notes (pounce sterling) in 1894. Commercial Banking activities began when Bank of British West Africa (BBWA) now First Bank of Nigeria Plc began operation in Lagos. Among many other banks that commence they were bank of America also known as Savana Bank then before liquidation as is well as Skye Bank Plc.

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APA

Frontiers, E. & O., B (2021). The Roles of Advertisement in Nigeria Banking System (A Case Study of Skye Bank Plc). Afribary. Retrieved from https://afribary.com/works/the-roles-of-advertisement-in-nigeria-banking-system-a-case-study-of-skye-bank-plc

MLA 8th

Frontiers, Edu, and BASHEER O. "The Roles of Advertisement in Nigeria Banking System (A Case Study of Skye Bank Plc)" Afribary. Afribary, 23 Dec. 2021, https://afribary.com/works/the-roles-of-advertisement-in-nigeria-banking-system-a-case-study-of-skye-bank-plc. Accessed 24 Jan. 2022.

MLA7

Frontiers, Edu, and BASHEER O. . "The Roles of Advertisement in Nigeria Banking System (A Case Study of Skye Bank Plc)". Afribary, Afribary, 23 Dec. 2021. Web. 24 Jan. 2022. < https://afribary.com/works/the-roles-of-advertisement-in-nigeria-banking-system-a-case-study-of-skye-bank-plc >.

Chicago

Frontiers, Edu and O., BASHEER . "The Roles of Advertisement in Nigeria Banking System (A Case Study of Skye Bank Plc)" Afribary (2021). Accessed January 24, 2022. https://afribary.com/works/the-roles-of-advertisement-in-nigeria-banking-system-a-case-study-of-skye-bank-plc