The Significance of Branding to Effective Marketing of the Tobacco Products in Nigeria (A Case Study of International Tobacco I.T.C.)

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ABSTRACT

This study researched into significance of branding to effective marketing in Nigeria for market penetration.  It examined the significance of branding to effective market penetration.  The study wet further to evaluate the poor quality branding exercise on the market penetration and its effect on the organizations concerned.  marketing on previously formulated hypothesis.  The study discovered that effective marketing of consumer product determines the level of sales as opposed to the tentative. Hypotheses.  It was concluded that branding helps stimulate demand for products.

 

TABLE OF CONTENT

TITLE PAGE i

CERTIFICATION ii

DEDICATION iii

ACKNOWLEDGEMENT iv

ABSTRACT v

TABLE OF CONTENT vi

CHAPTER ONE

INTRODUCTION

1.0 Introduction to the Study 1

1.1 Background of the Study 3

1.2 Statement of Problems of the Study 7

1.3 Aims and Objectives of the Study 8

1.4 Significance of the Study 10

1.5. Scope of the study 12

1.6. Limitation and Constraints to the Study 13

CHAPTER TWO

LITERATURE REVIEW

2.1 Definition of Marketing 15

2.2 Marketing Mix and Variables 15

2.3 Function of Marketing 19

2.4 Marketing Philosophies 20

2.5 Concept of Branding 22

2.7 Types of Branding 24

2.8 Appraisal of Branding Strategies 26

2.9 Significance of Branding to Alternative 27

CHAPTER THREE

3.0 Research Methodology 29

3.1 Research Design 29

3.2 Definition of Population 31

3.3 Data Collection Method 31

3.4 Data Presentation and Analysis Techniques 35

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS

4.1 Brief History of Case Study 37

4.2 Data Presentation and Analysis 38

4.3 Data Analysis 42

4.4 Test of Hypothesis 43

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATION

5.1 Summary of Report 49

5.2 Conclusion 50

5.3 Recommendations 51

REFERENCES 55


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APA

Consults, E. (2021). The Significance of Branding to Effective Marketing of the Tobacco Products in Nigeria (A Case Study of International Tobacco I.T.C.). Afribary. Retrieved from https://afribary.com/works/the-significance-of-branding-to-effective-marketing-of-the-tobacco-products-in-nigeria-a-case-study-of-international-tobacco-i-t-c

MLA 8th

Consults, Education "The Significance of Branding to Effective Marketing of the Tobacco Products in Nigeria (A Case Study of International Tobacco I.T.C.)" Afribary. Afribary, 22 Dec. 2021, https://afribary.com/works/the-significance-of-branding-to-effective-marketing-of-the-tobacco-products-in-nigeria-a-case-study-of-international-tobacco-i-t-c. Accessed 21 Jan. 2022.

MLA7

Consults, Education . "The Significance of Branding to Effective Marketing of the Tobacco Products in Nigeria (A Case Study of International Tobacco I.T.C.)". Afribary, Afribary, 22 Dec. 2021. Web. 21 Jan. 2022. < https://afribary.com/works/the-significance-of-branding-to-effective-marketing-of-the-tobacco-products-in-nigeria-a-case-study-of-international-tobacco-i-t-c >.

Chicago

Consults, Education . "The Significance of Branding to Effective Marketing of the Tobacco Products in Nigeria (A Case Study of International Tobacco I.T.C.)" Afribary (2021). Accessed January 21, 2022. https://afribary.com/works/the-significance-of-branding-to-effective-marketing-of-the-tobacco-products-in-nigeria-a-case-study-of-international-tobacco-i-t-c