The Significance of Branding to Effective Marketing of the Tobacco Products in Nigeria (A Case Study of International Tobacco I.T.C.)

ABSTRACT

This study researched into significance of branding to effective marketing in Nigeria for market penetration.  It examined the significance of branding to effective market penetration.  The study wet further to evaluate the poor quality branding exercise on the market penetration and its effect on the organizations concerned.  marketing on previously formulated hypothesis.  The study discovered that effective marketing of consumer product determines the level of sales as opposed to the tentative. Hypotheses.  It was concluded that branding helps stimulate demand for products.

 

TABLE OF CONTENT

TITLE PAGEi

CERTIFICATIONii

DEDICATIONiii

ACKNOWLEDGEMENTiv

ABSTRACT v

TABLE OF CONTENTvi

CHAPTER ONE

INTRODUCTION

1.0Introduction to the Study1

1.1Background of the Study3

1.2Statement of Problems of the Study7

1.3Aims and Objectives of the Study8

1.4Significance of the Study10

1.5.Scope of the study12

1.6.Limitation and Constraints to the Study13

CHAPTER TWO

LITERATURE REVIEW

2.1Definition of Marketing15

2.2Marketing Mix and Variables 15

2.3Function of Marketing19

2.4Marketing Philosophies 20

2.5Concept of Branding 22

2.7Types of Branding 24

2.8Appraisal of Branding Strategies 26

2.9Significance of Branding to Alternative 27

CHAPTER THREE

3.0Research Methodology29

3.1Research Design29

3.2Definition of Population31

3.3Data Collection Method31

3.4Data Presentation and Analysis Techniques35

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS

4.1Brief History of Case Study37

4.2Data Presentation and Analysis 38

4.3Data Analysis42

4.4Test of Hypothesis43

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATION

5.1Summary of Report49

5.2Conclusion 50

5.3 Recommendations51

REFERENCES55