Trends of Marketing in Hospitality Sector in India

This research study investigates the evolving trends of marketing within the hospitality sector in India, a dynamic and rapidly growing market. The hospitality industry in India is experiencing significant transformations driven by technological advancements, changing consumer preferences, and evolving market dynamics. This study aims to provide a comprehensive analysis of the current marketing trends and strategies employed by hospitality businesses operating in India.

The research utilizes a mixed-methods approach, combining qualitative and quantitative methods to gather and analyze data. Qualitative data collection methods include in-depth interviews with marketing professionals, industry experts, and key stakeholders in the Indian hospitality sector. Quantitative data is collected through surveys distributed among consumers and hospitality businesses across various segments, including hotels, restaurants, travel agencies, and online booking platforms.

The study examines key marketing trends shaping the Indian hospitality industry, including the adoption of digital marketing strategies, personalized marketing approaches, experiential marketing initiatives, and sustainability-focused marketing campaigns. Additionally, the research explores the impact of emerging technologies such as artificial intelligence, virtual reality, and big data analytics on marketing practices within the sector.

Furthermore, the study investigates the challenges and opportunities associated with marketing in the Indian hospitality market, considering factors such as intense competition, changing regulatory landscape, cultural diversity, and the influence of socio-economic factors on consumer behavior. It also analyzes the role of branding, customer relationship management, and strategic partnerships in driving marketing effectiveness and competitive advantage in the Indian hospitality sector.

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Bhatia, S., Baghel, S & Singh, Y (2024). Trends of Marketing in Hospitality Sector in India. Afribary. Retrieved from

MLA 8th

Bhatia, Shashwat, et. al. "Trends of Marketing in Hospitality Sector in India" Afribary. Afribary, 25 Apr. 2024, Accessed 26 May. 2024.


Bhatia, Shashwat, Sneha Baghel and Yashovardhan Singh . "Trends of Marketing in Hospitality Sector in India". Afribary, Afribary, 25 Apr. 2024. Web. 26 May. 2024. < >.


Bhatia, Shashwat, Sneha Baghel and Yashovardhan Singh . "Trends of Marketing in Hospitality Sector in India" Afribary (2024). Accessed May 26, 2024.