Promotional Mix As A Tool For Enhancing Profitability Level Of A Firm. A Case Study Of 7up Bottling Company, Benin City.
TABLE OF CONTENTS Cover page---- - - - --i Declaration ---------ii Certification ---------iii Dedication---------iv Acknowledgements--------v Table of Contents--------vi Abstract---------ix Appendices---------x CHAPTER ONE: INTRODUCTION 1.1Background to the Study-------1 1.2Statement of the Research Problem-----2 1.3Research Questions-------4 1.4Objectives of the study-------4 1.5Significance of the study-------5 1.6Scope of the s...