THE EFFECTS OF ADVERTISING AND PROMOTION IN AN INTEGRATED MARKETING COMMUNICATIONS
This is a paper written in conjunction with Dr Okafor expressing the importance of integrated marketing communications in marketing strategy. its a well researched work on the media strategies for effective business efforts, such as Advertising, PR/Publicity, Internet, and other addressable methods of communication. In modern marketing efforts there is need to go beyond the traditional media tools to current online marketing. this is a strategy that combines many promotional mix in marketin...