THE EFFECTS OF ADVERTISING AND PROMOTION IN AN INTEGRATED MARKETING COMMUNICATIONS

Evans Offor Anthony DR MRS OKAFOR 136 PAGES (41467 WORDS) Essay/Paper
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This is a paper written in conjunction with Dr Okafor expressing the importance of integrated marketing communications in marketing strategy.  its a well researched work on the media strategies for effective business efforts, such as Advertising, PR/Publicity, Internet, and other addressable methods of communication. In modern marketing efforts there is need to go beyond the traditional media tools to current online marketing. this is a strategy that combines many promotional mix in marketing rather radio or television only. Without effective devices of transmitting information, businesses will not grow, hence the novel devices to communicate to customers and prospective customers. Also, its a method that encourages customer quality services.

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APA

Evans Offor, A (2020). THE EFFECTS OF ADVERTISING AND PROMOTION IN AN INTEGRATED MARKETING COMMUNICATIONS. Afribary.com: Retrieved December 03, 2020, from https://afribary.com/works/integrated-marketing-communications

MLA 8th

Anthony, Evans Offor. "THE EFFECTS OF ADVERTISING AND PROMOTION IN AN INTEGRATED MARKETING COMMUNICATIONS" Afribary.com. Afribary.com, 18 Jun. 2020, https://afribary.com/works/integrated-marketing-communications . Accessed 03 Dec. 2020.

MLA7

Anthony, Evans Offor. "THE EFFECTS OF ADVERTISING AND PROMOTION IN AN INTEGRATED MARKETING COMMUNICATIONS". Afribary.com, Afribary.com, 18 Jun. 2020. Web. 03 Dec. 2020. < https://afribary.com/works/integrated-marketing-communications >.

Chicago

Anthony, Evans Offor. "THE EFFECTS OF ADVERTISING AND PROMOTION IN AN INTEGRATED MARKETING COMMUNICATIONS" Afribary.com (2020). Accessed December 03, 2020. https://afribary.com/works/integrated-marketing-communications