Assessing the Impact of Competitive Intelligence on Competitive Effectiveness in the Zimbabwean Pharmaceutical Retail Sector
EXECUTIVE SUMMARY Competition is more of a war of survival than an ad-hoc business challenge [Smith, 1954]. Competitive effectiveness is important for every commercial rm, as it capacitates the rm to survive even under competitive pressure, sustain shareholder value, and the ability to guarantee a healthy return on investment. Threatened by a series of poor business results is BR Pharmacy, a small entity eking out a determined resolve to stay aoat in the highly competitive Zimbabwean pharmace...
An Investigation into the Key Influences of Consumer Buying Behaviour Towards Luxury Fashion Brands in Bulawayo
ABSTRACT Empirical studies and extant literature on factors that influence consumers into preferring expensive material goods have proliferated over the years, however no known published studies on this area have focused on luxury fashion brands. Findings from available studies emanate from the purview of expensive items such as vehicles, real estate property, and other high-end commodities. This study therefore adopts a comparative approach to examining how the influential variables observed...
An Impact Assessment of the Effect of Physical Evidence on Customers Perception of Service Quality
ABSTRACT There has been a growing trend where most Zimbabwean private hospitals are fervently investing significant material and financial resources in beautifying their service environments. The trend is largely inspired by the blanket academic assertion implying that physical evidence catalyzes customers’ positive perception of health service quality. This, they believe enables rms in the sector to charge premium rates for the actual services, and improve their bot- tom lines significantl...
An Impact Assessment of the Effect of Physical Evidence on Customer Perception of Service Quality
Abstract There has been a growing trend where most Zimbabwean private hospitals are fervently investing significant material and financial resources in beautifying their service environments. The trend is largely inspired by the blanket academic assertion implying that physical evidence catalyzes customers’ positive perception of health service quality. This, they believe enables rms in the sector to charge premium rates for the actual services, and improve their bottom lines significantly ...