Factors Influencing Consumer Online Shopping Behavior in Malaysia
This study looked at the variables affecting consumers' online shopping habits. The rapid increase in internet service usage has created a sizable market for online shoppers and sellers to purchase and sell goods and services. Online shopping has gained popularity as a means of conducting business. The popularity of internet purchasing has increased retailers' interest in concentrating on this market. This theoretical study aims to go back in time in the literature review to comprehend the...